The global network of independent creative agencies, “by The network”, joins hands with Netflix to launch the second season of the highly counted on series The Witcher.
The show is presented and submitted to 400 markets spread across five continents to confer the fans of the show with a thrilling experience. The extraordinary multi-channel campaign makes use of new-age unbounded network agencies.
The Witcher is a fictional medieval fantasy drama series based on a book of the same name. It also has a tremendously popular video game franchise with millions of fans worldwide. The show explores the story of Geralt of Rivia, a monster hunter, played by Henry Cavill, the prolific British actor.
The horrid monsters will get a new dimension of liveliness as various countries welcome 3D digital outdoor versions in major bustling areas. The Bangkok 3D installation, for instance, is a massive 6000 square feet augmented reality version that provides an immersive experience.
Per Pedersen, founder of “by The Network” stated that the atom network, founding partner of “by The Network” played a crucial role in the crowd-pulling campaigns for the series. In India, deep 3D LED screens are going to present the episodes.
On their website, “by The Network” declares to have collaborated with independent agencies to create a global network that puts creativity first. The CCO at atom network Yash Kulshresth praised the efforts put in by “by The Network” to campaign the series globally.
As of December 23, season two of The Witcher is the no. 1 streamed show on Netflix this week. Moreover, the show also enjoys a huge fan base, especially with the fans of the book and video game series in the forefront.
The stunning cast and visual elements are also significant factors that contribute to the admiration of the show. Netflix’s top 10 TV listing page revealed that the hugely awaited series has already collected over 140 million viewing hours within a few days of its arrival.
The new-age marketing tactics have made the campaign quite compelling. A 16-foot snow globe and a super interactive AR filter accessible on Instagram are part of the campaign.
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