Netflix has been known to promote their series in the most iconic way. It may be in the form of advertisement, hoarding, marketing, etc. The OTT platform goes all with its ooh marketing approach with a well-needed buzz around the new series.
Now, everyone is well-known about the new web series on Netflix ‘Wednesday’. The way the dark story is presented with perfect humor steals everybody’s heart. The series has been receiving a lot of applause on social media with its spooky and fun version.
But there is one thing that everyone is talking about ‘Thing’. The makers launched the infamous ‘Thing’ onto the people of New York and recorded their real-time reactions. While many got scared by the moving dismembered hand, the true fans of the show found it interesting.
Not only this thing happens in New York but the marker also unleashed the thing on Twitter with very interesting posts.
Promoting the Dark Side
Netflix has set a high level of the game with the launch of ‘Wednesday’. The show has a dark humor to it which everyone is enjoying. Netflix was using Wednesday’s dark humor in its marketing gimmicks.
The OTT platform put up hoardings all over starring Wednesday & Thing spreading their darkness all around.
While the hand has been gaining all the attention on social media, did you know that Thing isn’t some well-crafted animated creation? It is played by a real person using a greenscreen. A whole man is hired to play the role of Thing.
I enjoyed the spooky concept of Wednesday used by Netflix as a marketing strategy by using real props to scare people and spread the buzz to watch their series not even in New York but all over the world through social media platforms. Netflix is generating a superb spooky buzz all over the world.
The way Netflix is presenting ‘Wednesday’ needs a very creative strategy and efforts are needed undoubtedly people appreciated the same love for this series. So we can say that Netflix’s marketing strategies for ‘Wednesday’ is on a right track.
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