American over-the-top (OTT) content platform Netflix dominates in certain Asia-Pacific (APAC) countries like Australia and Malaysia, consistent with the subscription video on demand (SVOD) forecasts by GlobalData, the best data, and analytics company. Yet, Netflix has significant ground to realize in India, with sentiments around India down year-on-year in 2021 (Until Commonwealth Day, 2021), while Disney’s sentiments are up, reveals GlobalData.
Rinaldo Pereira, the Senior Business Fundamentals Analyst at GlobalData, commented, “Despite a year-on-year dip in market share in India during 2020, Netflix’s sentiments were much above Disney during the year. In 2021, the company’s sentiments have dipped and are less than Disney’s. During 2020, Netflix used a free weekend strategy to realize subscriptions in India, and therefore the strategy worked in its favor. Yet, Disney gained more subscribers likely thanks to its edge-up pricing and native content offerings.”
Both Netflix and Disney have recognized the necessity to deal with the domestic market by adjusting price points and driving a mobile-centric strategy. Global Data specialists further grow in Netflix’s subscribers in India despite growing competition. However, Disney’s Hotstar is probably going to stay within the top spot, with net additions likely to plateau in 2022.
Pereira stated that “Disney seems to be more focused on retaining its top spot in India. the corporate had twice as many mentions compared to Netflix in 2020. Netflix’s India and APAC-related mentions peaked in 2018 and are on the downtrend since.”
He further said, “For Disney and Netflix, geopolitics was among the highest themes in sentences with India as a mention, in line with the Indian Government’s new information technology rules in 2021. With Indian consumers unlikely to subscribe to every platform, companies with the proper price points and therefore the best local content will make the foremost of India’s booming market.”
The Disney Company, commonly referred to as Disney, is an American diversified multinational mass media and entertainment conglomerate headquartered at the Disney Studios complex in Burbank, California.
Netflix is an American over-the-top content production company headquartered in Los Gatos, California. Netflix was started in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California.
Follow and connect with us on Facebook, LinkedIn & Twitter
