‘La Casa de Papel’, often known as ‘Money Heist’, is a famous Spanish criminal drama series among Indian viewers. In the forthcoming Season 5 finale, the programme, which has been streaming on Netflix for four seasons, will wrap off its last heist.
The plot focuses around a genius known as The Professor and a crew of thieves who get together for a pair of heists. The first robbery, which took place throughout the first and second seasons, took place at the Royal Mint of Spain. The second heist, which will culminate in Season 5, occurs at the Bank of Spain.Netflix has published ‘The Money Heist Fan Anthem’ ahead of the show’s debut to build enthusiasm among fans. Jaldi Aao, the show’s popular title theme, is recreated in the music video. The film celebrates everything about ‘Money Heist’. EDM musician Nucleya composed the song, which was conceptualised by Creativeland Asia.
Radhika Apte, Shruti Haasan, and Hardik Pandya are among the personalities that appear in the video. As shown in the video, they are portraying iconic characters from the movie “Money Heist.” In Season 4, for example, Haasan in Nairobi, with a flower on her lips. As Denver, Kapoor is seen dancing on a money bed. Common folks discuss fan ideas on a similar whiteboard that The Professor used to build his master plan in the film. Dahi Handi is also celebrated by fans dressed in trademark red jumpsuits and Dali masks. All the dead characters from the show are remembered as they pay homage to Nairobi, Berlin, Moscow, and Oslo. The highlight of the commercial is Apte’s hope for Arturo’s demise in the final season.
It should be mentioned that this fan hymn is intended to promote the dubbed versions of the programme and let the audience know that they may watch it in their chosen Indian language. Out of Hindi, Tamil and Telugu and English, the season’s finale will be accessible in these languages: In two volumes, September 3 and December 3, it will be issued.
Kurate Digital Consulting partner and former SonyLIV business head Uday Sodhi said that worldwide series like “Money Heist” is hugely popular in India. Consumers from many walks of life are drawn to such displays.
A former CMO of Eros International PLC and ALTBalaji, Octro Inc.’s Manav Sethi, feels that there is no such thing as a Spanish programme because everything today relies on strong storytelling. There have been more than five lakh views on the Netflix India YouTube account for “Bella Ciao,” the title tune of “Money Heist.”
Former Arena – Havas Media agency head Vishnu Sharma, founder and CEO of Efficacy Worldwide, argues that the OTT sector is separated into two monetisation methods, SVoD and AVoD. Hotstar and ZEE5 are attempting to cover both bases, whereas Amazon Prime and Netflix have stayed on the SVoD path and aren’t even trying.
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