National | 24 August, 2023: To announce its comprehensive leadership across brands, Network18 launched a multi-pronged media campaign on Thursday.
The No. 1 national network released a full page jacket ad in all editions of The Economic Times to announce its leadership in the industry among competitors such as TV9 Network, Republic ARG Network, TV Today Network, ABP News Network and Times News Network. The multimedia campaign has also gone live on digital platforms including social media and trade media platforms.
The campaign highlights Network18’s dominance across its TV and Digital brands portfolio, which includes News18 and CNBC TV18 brands, along with Firstpost, Moneycontrol, Forbes and Overdrive.
The TV data illustrates the cumulative reach of Network18 against that of its key competitors. With a remarkable reach of 620 million, Network18 stands tall on top of the chart, followed by TV9 Network, Republic ARG Network and TV Today Network, with a reach of 547 million, 398 million and 383 million respectively. (Source: BARC | Market: India | TG: 2+ | Metric: Unduplicated cumulative reach | Period: Wk 19’23-31’33)
The digital data highlights Network18’s commanding lead over competing networks. With 207 million monthly unique visitors (UVs), Network18 secures the top spot by a significant margin. The India Today Group occupies the second position at 125 million UVs. ABP Network and TV9 Network follow with 74 million and 60 million UVs respectively. (Source: Comscore MMX Multi-platform, Unique Visitors (MN), Custom list of Top 6 publishers among News/ Information – General News category with Cable/ Broadcast TV Attribute, June 2023, India)
In an effort to commemorate its 23 year-long leadership streak in the English business news segment, CNBC TV18 also launched a media campaign on Thursday. It highlights the lack of competition to CNBC TV18 in the segment, which has captured 95% market share. (Source: BARC | Market: India U. | TG: Male 22+ AB | Period: Avg. Wk 22’23-29’23 (08:00-16:00 Mon-Fri) | Market share % | 2 Channels considered)
The creative features the data by Socialblade and Crowdtangle, which recognises CNBC TV18 as the largest English business news channel on YouTube and Facebook. (Jan’23-July’23)
With edgy visuals and copies, both campaigns reiterate Network18 and CNBC TV18’s prominent position among its key competitors.
The network’s power-packed performance across TV and Digital is bolstered by its popular prime-time anchors such as Zakka Jacob (Managing Editor, CNN-News18), Palki Sharma (Managing Editor, Firstpost), Kishore Ajwani (Managing Editor, News18 India), Shereen Bhan (Managing Editor, CNBC TV18), Anuj Singhal (Managing Editor, CNBC Awaaz & CNBC Bajar) Anand Narasimhan (Managing Editor, Special Projects) and Amish Devgan (Managing Editor, News18 UP-UK, MP-Chhattisgarh, Rajasthan).
With a clean sweep over its competition and an improved brand perception, Network18 aims to optimize its visibility and forge a stronger relationship with advertisers.
