Beauty brand Neutrogena lately broadened its product bouquet with the takeoff of its Bright Boost range to satisfy the unique skin lighting up requirements of customers.
“Women today are incredibly purpose-driven with big intentions. They believe they need to constantly enhance themselves and take measured strides toward their purposes, even in skincare. Their skin is a manifestation of their personality and a basis of their enthusiasm and they speculate in investing in their impression,” explained Manoj Gadgil, Vice President – Marketing, Johnson & Johnson Consumer Health, India, in this interaction with Adgully.
As a brand, we have constantly sought to assist every woman to accomplish her promising self through her best skin ever. Therefore, for our recent Bright Boost range, we brought together our greatly talented scientists for a first-ever global alliance ration to build a skin-brightening line that would satisfy the diverse skin necessities of all skin tones and effectively address skin dullness and pigmentation to provide actual, noticeable, immediate outcomes.
For the initial time, Neutrogena has developed a range to fulfil the unique skin brightening necessities of Indian women. This customised formulation is powered by the revolutionary ingredient, Neoglucosamine, which has been formulated in-house, different to Neutrogena.
Today’s customers are thriving in understanding and with this fast-paced advancement in the industry, there is a craving for further products and knowledge. Unnecessary to say, this has also led to an outbreak of contributions, products, and experts. Still, the challenge for customers today is two-fold – to comprehend products that operate for them and also recognize reliable information sources.
Therefore, the necessity of the hour is science-based commodities as well as information centres that are embedded in true skincare awareness and art. To aid our customers with this, we are always struggling to bridge the understanding gap, simplify skincare and regimens, and deliver science-based solutions. We wish to make sure that our customers perceive empowerment while creating their preferences. Our conception is to assist each, and every woman put her promising face forward so that every time she looks in the mirror, she acknowledges anything is feasible. That’s why we resume creating products that nudge the likelihood of skincare and we, at Neutrogena, are delighted with the fact that this has ridden us to build many firsts in the world of skin health.
We earned the first strong acne cleanser that was productive and yet didn’t scent like medicine and was the first to stabilize retinol, the most beneficial ingredient to dispute wrinkles. We were also the first to stabilize UVA/UVB safety with Helioplex for an improved broad-spectrum sunscreen. In expansion, we initiated moisturisers that provide superior hydration with a weightless sense. By creating products that perform what they say, uncomplicate skin care, and provide actual results, we have received the belief of millions of customers around the world.
Follow and connect with us on Facebook, LinkedIn & Twitter.
