Introduces Shraddha Kapoor as its new brand ambassador
Launches Hydro Boost Sunscreen: Where Science Meets Weightless Hydration, invisible finish with SPF 50 UV protection
National, India– March 27, 2025 – Neutrogena®, a global dermatologist-recommended science-backed skincare brand today unveiled its new brand, philosophy ‘Beauty To A Science’, onboarding Bollywood superstar Shraddha Kapoor as its newest brand ambassador in India. At the ‘Beauty with No Compromise’ event held in Mumbai today, Neutrogena also launched its latest innovation— Hydro Boost Sunscreen, SPF 50, which offers weightless sun protection and delivers deep* hydration.
Today, the skincare industry has become increasingly complex, with overwhelming information, various product and ingredient choices, and conflicting advice, leaving consumers unsure of where to start and who to ask, and some compromises along the way. But beauty shouldn’t be a compromise.
Amidst this, Neutrogena introduces ‘Beauty To A Science’, its new philosophy that reinforces its promise of ‘No compromise’ in skincare with formulations proven to work. A dermatologist recommended brand, Neutrogena has consistently shaped the global skincare category for the last 90 years with breakthrough, clinically proven skincare solutions rooted in science, providing incredible product experiences with efficacious results.
As part of its brand journey, Neutrogena introduces Bollywood superstar Shraddha Kapoor as its new brand ambassador. A celebrated actress known for her versatile performances, Shraddha Kapoor is a symbol of real and authentic beauty and truly represents the essence of Neutrogena and its promise of beauty with no compromise.
Reaffirming its commitment to dermatologist-developed innovations, Neutrogena expands its popular Hydro Boost portfolio by adding Sunscreen SPF 50, which delivers ‘long-lasting up to 12 hours of hydration’ while protecting against UVA, UVB, and long-UVA rays. Infused with Hyaluronic Acid, Pro-Vitamin B5, and a powerful Vitamin C & E complex, the formulation nourishes the skin while maintaining an invisible finish. Hydro Boost Sunscreen is clinically tested and proven to increase skin moisture levels after just one use, leaving the skin radiant and protected without a white cast or the greasy feel.
To bring alive its Neutrogena’s ‘Beauty with no compromise’ philosophy, the brand hosted an exclusive immersive event to empower consumers with knowledge on skin science. The event showcased the brand’s decades of skin science innovations around suncare, retinol efficacy, and cleansing through interactive demos and scientific sessions to address skincare myths and the importance of right skincare practices.
The event saw an engaging panel discussion on ‘Rules for Beauty with No Compromise’ with Shraddha Kapoor, Dr. Punit Saraogi, Chief Dermatologist, Everything Skin & Hair Clinic, and Prithvi, Principal Scientist, R&D Skin Health, Kenvue. The discussion delved into everyday skincare compromises consumers often make and highlighted the importance of scientific formulations over ingredients, efficacy over aesthetics, and the need to prioritize science and derm- backed solutions over social trends.
Commenting on the brand’s new proposition, ‘Beauty with a Science’, Manoj Gadgil, Business Unit Head, Essential and Skin Health & beauty and VP Marketing, Kenvue said, “At Neutrogena®, we aim to democratize skincare and empower consumers with the knowledge to make informed choices without unnecessary trade-offs or compromises. By innovating and rethinking what is possible, Neutrogena® has consistently created superior beauty experiences backed by science. The launch of Hydro Boost Sunscreen is another example of advanced formulations delivering powerful results and efficacy.
In this journey, we are delighted to onboard Shraddha Kapoor as our new brand ambassador for Neutrogena. Shraddha represents everything we stand for—real beauty, authenticity, and trust”, he further added.
On joining Neutrogena’s ‘Beauty with No Compromise’ movement, Shraddha Kapoor shared, “I am thrilled to partner with Neutrogena, a brand that I have used. For me, beauty and skincare should be simple yet effective and backed by science. I’m excited to join Neutrogena in its mission to empower women to make informed choices with no compromises.
In a world dominated by infinite information, skincare trends, ingredients, and regimes, it’s easy to get confused. My mantra is to keep it simple, follow science, and use derm-backed products, and that’s when beauty to a science comes to life”, she further added.
With innovative formulations developed by best-in-class scientists and a brand backed by dermatologists, Neutrogena remains at the forefront of skincare science, ensuring every product meets the highest standards of efficacy, transparency, and skincare excellence. Neutrogena® sets the standard for science-backed skincare because when it comes to skincare, there are no compromises, only real results.
