Luminous Power Technologies has disproved the widespread belief that installing solar panels is fraught with a myriad of difficult challenges by announcing the launch of a revolutionary new line of solar products. The most recent television commercial, which features the brand ambassador Sachin Tendulkar, discusses the seamless use of solar energy in a way that is both amusing and impactful.
The TV commercial, which was developed and conceptualised by 82.5 Communications, establishes the comfort and convenience that Luminous brings in with its stellar range of Solar products, making it the go-to product with its catch line, which reads, “Solar is the solution, and Luminous is the answer.”
The television commercials will be broadcast on well-known television networks and shows. The social media accounts associated with the brand will be used to promote the campaign. In addition to that, it will be marketed via all of Luminous’ social media sites, which include Twitter, Facebook, Instagram, and YouTube.
“We are 100 percent dedicated to bringing consumer centricity to all that we do at Luminous,” Ruchika Gupta, the Chief Marketing Officer of Luminous Power Technologies, said as she introduced the company’s new TVC campaign. When it comes to solar energy, the thorough consumer research that we conducted demonstrated that there is a large deal of ambiguity around many aspects of the process of making a purchasing choice. This level of uncertainty is sufficient to deter a significant number of potential purchasers.
As a consequence of this, we came up with the campaign “Solar Hai Lagana toh Luminous ko Bulaana” to promote the company as a one-stop shop for any and all questions about solar energy. This advertisement tries to blend consumer information with narrative, and I really hope that some of you can connect with what it’s trying to say.
Sumanto Chattopadhyay, Chairman and Chief Creative Officer of 82.5 Communications India, made the following statement in reference to the idea: “Sachin is the evergreen brand ambassador for Luminous, matching the innate trustworthiness of the brand. And who better to cooperate with him than Mr. Sun in convincing the customer that Luminous is the correct way to go solar?”
“As a leading name in power solutions, the onus is on Luminous to assist the consumer migrate to Solar,” stated Chandana Agarwal, President of 82.5 communications India (North). This letter tries to persuade those who are still on the fence about the issue by addressing all of the concerns and objections that have been raised. This takes place in the course of an engaging chat between Mr. Sun and Sachin.
“Let no one throw a question about Solar,” remarked Preeta Mathur, Creative Head at 82.5 Communications India (North). People who are considering the idea of putting solar panels in their homes but have not done so yet are interviewed throughout the video. Enter the duo of Mr. Sun and Sachin, who are here to clear up any misunderstandings and let the rest of the world know that Luminous is the only comprehensive answer to all of your solar needs. Solar hai lagana toh Luminous ko bulana.”
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