Himalaya has launched a new anti-hair fall shampoo and conditioner promotion. Himalaya Wellness Company, one of India’s most well-known wellness companies, has released a new television commercial for its Anti-Hair Fall Shampoo and Conditioner.
The campaign tries to bring attention to the stressful process of trial and error that comes with dealing with hair fall issues, before introducing Himalaya Anti-Hair Fall Shampoo and Conditioner as a proven treatment that lowers hair fall by up to 96 percent.
Himalaya has developed a new hair fall remedy campaign. According to Sushil Goswami, General Manager Marketing – Hair Care, The Himalaya Wellness Company, they are India’s leading herbal hair care company and take great satisfaction in naturally addressing every hair condition. The goal of this campaign is for Himalaya to become the consumer’s first choice for hair concerns.
The campaign, created by Bangalore-based 82.5 Communications, features a young, confident girl enjoying her success by flaunting her stunning, gorgeous hair. And with good reason!
Her hair wasn’t always like this, after all! They’d gone through an exploration phase in which the girl tried a variety of remedies on her hair to get it to stop falling. But it was in vain. That is until she discovered Himalaya Anti-Hair Fall Solution.
Sumanto Chattopadhyay, Chairman, and Chief Creative Officer, India’s 82.5 Communications, remarked, He enjoyed how they have practically turned ‘showing off’ on its head. Because of the efficiency of the brand-consumer discovered- minimizing hair fall by up to 96 percent, an outstanding figure that’s contributed to their impressive mane- their protagonist may revel in the glory of their gorgeous hair in their moment of victory.”
The film captures a woman’s developing concern as she struggles with hair loss; her never-ending search for an effective yet safe remedy leads her to attempt a variety of suggestions, treatments, and people. However, it only adds to her dissatisfaction and problems.
This ad film satisfies the consumer’s desire for efficacy with a proven promise – originating from the powerful herbal and natural science of Himalaya, according to Anirban Mozumdar, Chief Strategy Officer, 82.5 Communications, India.
Consumers nowadays are more informed and aware than ever before, therefore good product advertising backed up by scientific evidence appeals to a well-informed, knowledge-seeking mindset.
Sangeetha Sampath and Ravikumar Cherussola, Group Creative Directors at 82.5 Communications in the South, go on to say, their goal was to convey the point succinctly but forcefully.
Some of the critical aspects for them were capturing the frustration of trial-and-error, the woes of testing, and the benefits of the Himalaya Anti-Hair Fall Solution.
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