- Hamdard Laboratories India announced the launch of its digital campaign of RoohAfsa Fusion and RoohAfsa Milkshake that celebrates the ‘double dose’ of these unique flavor combinations.
- The digital campaign aims to refresh the younger audience with ‘Freshness and Taste Ka Double Dose’ and thus highlights the message ‘double dose’
Hamdard Laboratories, the Ayurvedic pharmaceutical in India has announced the launch of its digital campaign of RoohAfsa Fusion and RoohAfsa Milkshake that celebrates the ‘double dose’ of these unique flavor combinations. The new campaign that is ready to get launched on digital media is crafted and conceptualized by the FCB-Ulka group, a top three agency group in India. The main aim of the digital campaign is to refresh the younger audience with ‘Freshness and Taste Ka Double Dose’ and thus highlights the message ‘double dose’. The chief sales and marketing officer of Hamdard laboratories India, Mansoor Ali responded to the launch of this digital campaign that they had always focused on building new initiatives to build bridges with the younger generation and offer them products that could refresh their taste buds with a hint of nostalgia. The double dose can attract more customers with its unique punch of fruits with RoohAfsa in RoohAfsa fusion and milk with RoohAfsa in the Milkshake. Their main objective is to do something innovative in treating their discerning consumers with their exciting unique flavors. The entire family of RoohAfsa is symbolized as the ‘refreshingly local’ Indian brand that everyone relishes. The national creative director of FCB, Surjo Dutt responded that young people are irrepressible and they are endearing in their ability to break decorum and get away with it in broad daylight. They are aiming to transplant the same refreshing and repressing quality if young people to their RoohAfsa fusion. The executive creative director of FCB Digital, Sumitra Sengupta said that even though the launch of a product in this lockdown is not an easy task, they have got a great fusion of RoohAfsa with fruit juices and the other milk, a young digital creative team, and a discerning client. And they believe that RoohAfsa will be a refreshing answer to a hot day for a very long time.
