In 2021, the footwear sector in the Footwear market will be worth $5,655 million dollars. In recent years, new brands have appeared, but Bata, the Indian shoemaker, has consistently put its best foot forward.
Bata India Limited, India’s leading footwear maker, has announced the launch of a new digital campaign called “Unlimited Sneakers at Bata”. This features the most up-to-date stylish Sneaker collection for various situations.
The collection includes more than 300 pairs of sneakers from nine manufacturers, is aimed at providing the young and young at heart with a diverse selection of footwear.
The campaign is launched with a fun digital film that shows kids wearing Bata sneakers for various events throughout their lives.
The brand has seen a constant growth in demand for sneakers as people gravitate more towards sneakers and athletic apparel. In India, Bata has overhauled its portfolio to feature 300+ footwear from nine different brands under one roof.
This includes sneakers from Bata, Bata Red Label, Bata 3D, Power, North Star, Weinbrenner, Bata Comfit, Hush Puppies, and Naturalizer, among others.
The Bata Shoe Company, founded in India in 1931, had its work cut out for it to take over the Indian shoe market, which was dominated at the time by Japanese imports. Bata became popular footwear because of its originality, long-lasting use, and well-targeted marketing.
By 1939, 4,000 people were employed in 86 Bata stores across India, selling close to 3,500 pairs of shoes every week. By 1952, it had built one of Asia’s largest tanneries.
Instead of reorganising itself in a centralised fashion, the corporation rebuilt itself using an international structure based on independent operations.
As a result of this approach, Bata India’s Swiss parent today owns 53 per cent of the company (Bata Corporation). Over 35,000 people are employed by the corporation, which works through 22 locally owned production units on five continents.
In a country like India, where branded footwear represents about 45 per cent of the market and unbranded footwear accounts for 55 per cent, Bata has maintained its position as the ‘No. 1 footwear brand in India.’ Despite various business cycles and ups and downs, the company continues to engage in the manufacturing and trading of footwear and accessories.
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