The e-commerce facilitator Bikayi revealed BIK as its new brand name. The company’s mission is to empower brands with BIK to fully utilise the potential of conversational marketing.
Businesses and e-commerce sites are now unable to communicate with customers effectively through conventional channels like SMS, emails, and advertorials, among others. More customers are looking at curated products and personalised communications as a result of increased technological penetration.
When given a personalised experience, clients are 70% more likely to make purchases, increasing conversion rates. BIK was created to assist brands in boosting traffic and re-engaging their customers in order to capitalise on this enormous potential.
In keeping with Bikayi’s goal, BIK seeks to assist companies and brands in effectively interacting with intelligently categorised audiences, earning their confidence through verified WhatsApp accounts, and generating the highest ROI possible.
The brand logo’s appearance and feel have changed as a result of the company’s premium positioning. The goal is to develop a new-age brand that is warm, welcoming, lively, innovative, and knowledgable while being professional.
Sonakshi Nathani, Co-Founder and CEO of BIK, commented on the new branding in this way: “Today, we are much more than a platform for e-commerce firms, and as we continue to redefine ourselves, we have broadened our product line with BIK. Based on deep user insights, we deduced that businesses and brands need new marketing channels that appeal to potential customers while maintaining the ones they already have. It was a natural decision and the best move to expand our footprint to concentrate on big e-commerce D2C brands utilising our marketing platform BIK.
Ashutosh Singla, co-founder and CTO, added to this by saying, “With technological penetration and more customers searching out to engage in tailored offers, brands around the world are reinventing themselves to make the greatest use of resources at their disposal. In order to help organisations improve their ROIs, the new brand identity, BIK, has been carefully chosen to match these market trends.
With BIK, businesses may reach out to lapsed customers again and persuade them to finish their purchases. Building on the confidence and trust provided by the brands, BIK will assist businesses in developing better connections with customers with each purchase that is backed by a human touch. It has the potential to triple the engagement rate.
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