India is a developing country that offers promising growth charts for the market size of digital advertising. It projects to go up to about 539 billion by the 2024 financial year. Many new trends are on the up and up as digital marketing shows such exponential increase.
The following trends can potentially dominate the sector
AI-powered optimization
Artificial Intelligence is a revolutionary technology. AI-powered optimization warrants businesses to adapt their marketing accordingly. AI software can also enable institutions to capitalize on the internet dependence of consumers.
Deploying such software will facilitate the flow of customized content, which many organizations have already implemented.
Programmatic advertising
Programmatic advertising has raised the bar for digital advertising and is here to stay. The foundation of programmatic advertising is machine learning algorithms, which assist organizations in making data-driven decisions.
Programmatic advertising platforms combine digital advertising efforts with real-time data to improve the efficiency of ad buying, placement, and optimization.
Conversational marketing
Consumers expect rapid replies, a dialogue-driven approach to marketing is thus gaining traction. During 2021-2026, the worldwide conversational AI market is expected to increase at a CAGR of 21.8 percent.
Conversational marketing became vital when the pandemic impacted customer service operations due to a lack of customer support professionals. Corporations are focused on developing chatbots that can have human-like conversations, allowing for more humanized customer experiences.
Visual search
Visual search is another predominant trend to keep an eye on in the future years. It is used by consumers who are looking for something specific. Businesses who do not use visual search can suffer as a result, as optimized product photos can increase conversions.
Visual search marketing is a thriving industry within digital marketing that has the potential to drastically alter how customers shop in the future. Pinterest and Google Lens are already popular among millennials.
Augmented reality and immersive technologies
In the future years, brands are likely to invest heavily in augmented reality to increase online conversions. Consumers want to know if a product is a good fit before buying it.
Marketers will continue to use augmented reality to elicit favorable customer responses. Businesses using augmented reality (AR) are racing to become the obvious first option for customers by providing personalized, improved experiences.
Omnichannel marketing
Businesses in all industries acknowledge the relevance of omnichannel marketing. Many SaaS businesses have made marketing across numerous channels trouble-free than before, allowing brands to perform omnichannel marketing with ease. Business institutions are poised to benefit from omnichannel marketing combined with hyper-personalization.
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