New Delhi, 12 October 2024 – Celebrated designer Tarun Tahiliani unveils his first luxury pret line, OTT, in association with Nexa at Lakmē Fashion Week in partnership with FDCI 2024. The collection draws on the distinctivendia Modern aesthetic, offering the modern Global Indian woman a blend of heritage and contemporary style.
OTT emphasises versatility, timelessness, and functionality, while staying true to the house’s renowned craftsmanship and quality. Reinterpreting iconic traditional Indian attire such as the saree, dhoti, Jama, Choga, Farshi, and Phiran, the collection reinvents these pieces as modern staples—skirts, dresses, pants, trench coats, capes, and gilets—all updated with signature Tarun Tahiliani artistry.
Inspired by Nexa’s ethos of global innovation and excellence, the inaugural collection embodies avant-garde artistry with a futuristic perspective while retaining an Indian soul. The sophisticated and experimental approach reflects Nexa’s commitment to pushing boundaries, making this collaboration a seamless blend of luxury and modernity. Nexa’s iconic colorway of deep blues and sleek metallics lends inspiration to the collection’s elegant palette, adding a dynamic visual appeal.
Tarun Tahiliani shares “Am excited to collaborate with NEXA since their future forward approach complements our vision for OTT. The minimal aesthetic and deep palette are the perfect foil to reveal this new pret brand that is all about a modern design language while staying true to the core values of celebrating India and is vast attire lexicon”
“Nexa’s collaboration with Tarun Tahiliani aligns seamlessly with our mission to redefine luxury and innovation in the automotive space. This partnership embodies our commitment to creating memorable experiences that resonate with discerning customers. Together, we are not just enhancing our brand; we are shaping a future where artistry and automotive excellence converge, reinforcing our dedication to elevating the standards of sophistication in the industry.”says Partho Banerjee, Sr. Executive Officer, Marketing & Sales, Maruti Suzuki
