Magnetite has unveiled Magnite Streaming, a lone supply-side platform that combines the Magnite CTV and SpotX platforms’ technology.
By enabling media owners to maximize the value of their assets across live and VOD inventory, CTV and OTT environments, and addressable linear, Magnite Streaming helps them grow their businesses more successfully and profitably. Nine, TVNZ, Emtek Digital, and Samsung Ads are a few of Magnite’s CTV and OTT clients. Additionally, Magnite Streaming offers advertisers unmatched access to CTV and OTT inventory, audience targeting options, and real-time reporting.
Magnite’s combined expertise in all digital video formats, according to Juliette Stead, Head of JAPAC, makes us the most reliable omnichannel technology provider for premium publishers. As a result of the numerous successful streaming video campaigns our team has carried out in collaboration with top broadcasters and streaming publishers across JAPAC, including Nine, TVNZ, Emtek Digital, and Samsung Ads, we are well-equipped to handle the variety of opportunities and challenges that arise in video advertising. By partnering with Magnite Streaming, we are reaffirming our dedication to meeting the specific needs of each of our clients and assisting in putting them in a position to succeed over the long term as we work to advance ad-supported CTV and OTT.
According to Jordan King, Director of Programmatic & Digital Sales at Nine, “Magnite CTV and SpotX’s convergence and the introduction of Magnite Streaming are positive developments for Nine.” We are excited to work with Magnite as they develop cutting-edge technologies because it is clear that they are committed to achieving the best results for premium publishers in Australia.
According to Jodi O’Donnell, Commercial Director at TVNZ, “Magnite and TVNZ have been collaborating closely as a tech partner for seven years, and TVNZ has consistently benefited from Magnite’s robust and constantly evolving technology, as well as their best-in-class service.” As we continue to provide audiences with the best BVOD service possible, we are enthusiastic about the Magnite Streaming platform.
Tengku M. Rizaldi, Head of Sales, Emtek Digital, stated that to keep up with the region’s rapid growth of CTV and OTT, we must be able to take advantage of the newest tools and technologies to increase the value of our premium inventory. “We anticipate utilizing Magnite Streaming to give us the infrastructure necessary to bring more cutting-edge experiences to viewers.”
Alex Spurzem, General Manager of Samsung Ads ANZ, said Magnite has been a crucial partner and provides best-in-class TV advertising experience. “We welcome Magnite’s features coming under a single platform to streamline workflows and assist in business decision-making.”
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