Nickelodeon, a leader in the kids’ entertainment market, has teamed up with the United Nations in India for a flagship campaign on the occasion of World Environment Day 2022 to urge kids to look forward to a greener tomorrow. Everyone can contribute to making the world a more sustainable place. With the goal of saving our Mother Earth from global environmental catastrophes, the leading children’s entertainment franchise will collaborate with the United Nations in India to raise awareness about measures to minimize carbon footprints and the necessity of maintaining the only world we call home.
The remarkable effort emphasizes the importance of resetting the balance with the to emphasize the importance of resetting the balance with the environment and reducing our carbon impact through individual acts. Nickelodeon’s creative communication for this campaign will focus on the essential concept of collaborative climate action, with a focus on ‘Yeh Planet Hum Sabka Ghar Hai.’ Nicktoons viewing has become a regular habit and an important part of every child’s life. Nickelodeon will also use the UN’s existing school network in India to magnify the ‘Act Now’ campaign, both online and offline, with the support of Nicktoons.
Nickelodeon’s Nicktoons bring the message of ‘Yeh Planet Hum Sabka Ghar Hai’ to life through two inspiring stories. The first narrative, ‘Kaagaz Ka Ghar,’ explores human-wildlife conflict, while the second, ‘Paani Ka Ghar,’ focuses on marine and plastic pollution. Nickelodeon has always focused on empowering kids in the most meaningful manner through innovative initiatives, according to Nina Elavia Jaipuria, Head Of Hindi Mass Entertainment and Kids TV Network, Viacom18. We believe it is critical for children to grasp the necessity of a greener future since we believe they are the genuine change agents of society. On World Environment Day, we are honored to join hands with the United Nations. With the power of our franchise and our cute Nicktoons, we’ll reach as many kids and parents as possible with the message of #OnlyOneEarth.
“This World Environment Day, the UN in India is thrilled to announce a partnership with Nickelodeon, enabling and inspiring children to become climate champions from an early age,” Shombi Sharp, UN Resident Coordinator in India, stated. The entertainment business has the ability to positively influence the largest youth generation in history. We hope that this collaboration will provide a platform for innovative young minds to promote climate action and address the triple global crisis. In addition, the campaign will use social media to encourage children to sign a green heart pledge and adopt various climate-change-fighting strategies. Interactive influencer marketing, social media, and digital activities are all part of the campaign’s execution.
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