Nickelodeon, Viacom18’s leading kids’ entertainment franchise, has successfully engaged and entertained young minds through thought-provoking initiatives. As a pioneer in promoting the benefits of yoga to children, Nickelodeon is gearing up to kick off International Yoga Day celebrations by resurrecting its flagship campaign #YogaSeHiHoga and welcoming thousands of children into the blissful world of Yoga.
As part of the campaign, Nickelodeon plans to engage kids across the country with a variety of on-air creatives that establish the benefits of yoga in a relatable way. In addition, the campaign will feature fun interactivity, with kids having the opportunity to be featured on TV by sharing their yoga poses online. All children need to do is go to nickindia.com and upload a photo or video of themselves doing Yoga! Furthermore, children’s favorite.
Kavita Garg, Joint Secretary, Ministry of Ayush, stated, “Over the last two years, children have experienced high-stress levels and have led sedentary lifestyles, making it critical to assist them in returning to their routine and instilling positive energy through the power of yoga.”
Sonali Bhattacharya, Head of Marketing, Kids TV Network, Viacom18, stated, “Nickelodeon has always believed in engaging kids through meaningful initiatives that bring about a positive behavioral change in them.” With #YogaSeHiHoga, we hope to instill the life-changing benefits of yoga in children at a young age. It is our privilege to work year after year with the AYUSH Ministry, which actively promotes the importance of having a healthy mind and body. With a commitment to our young audiences, we hope to inspire kids this year to live a more relaxed and stress-free life, whether physically, mentally, or emotionally.”
The Nicktoons have actively promoted the benefits of yoga, inspiring children to live healthier and more balanced life. In 2019, the campaign saw Motu and Patlu perform yoga with Prime Minister Narendra Modi and 40,000 other people at Prabhat Tara Ground, as well as partner with Mumbai’s largest Yoga event – ‘Yoga by the Bay,’ which was attended by over 10,000 yogis, including Nicktoons Shiva and Rudra. Due to the pandemic, Nickelodeon celebrated Yoga Day virtually in partnership with the AYUSH Ministry last year, emphasizing the importance of developing a stronger immune system. The digital partnership was heavily promoted via interactive posts and videos and was followed by a nationwide contest that reached out to over 6,30,000 mothers and children via digital mediums and received 3000+ entries under the Yoga contest hosted on the brand platform. Nickelodeon will drive engagement for #YogaSeHiHoga this year through a robust influencer marketing campaign, the entire Nickelodeon franchise on-air and digital, as well as its social media channels, to ensure widespread awareness and promote yoga ahead of International Yoga Day.
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