Nielsen announced a strategic relationship with IHS Markit. IHS, a leading provider of automotive information and insights. They had a clear understanding of today’s auto consumers and fascinating with them.
Through this collaboration, coordination to form a larger proportion of automotive data from Polk automotive solutions by IHS Markit to its audience. Also, Neilson advertisements will have a transparent understanding, of consumers’ better marketing decisions about engaging with the audience.
The automotive industry adapts to an economy that’s affected by the Covid 19 pandemic also, some changes are consumer preferences. Marketers have to know the way to achieve the market buyers. Polk Automotive solutions and advanced Nielsen solutions enable marketers to leverage comprehensive information about vehicle transactions over 30 years.
Adding new elements to reach the audience, collaboration with Nielson is the significant way to reach advertisers and marketers.
Optimization and measurement utilizing Polk data help the industry move beyond basic tools. Due to this collaboration, marketers can make more practical decisions about engaging auto audiences. In addition, marketers can observe the impact of their ads on auto-focused audiences and determine the incremental sales lift driven by their campaigns.
Benefits:
1.Advertising messages are personalized like buying stage, brand affinity, detail vehicle attributes, etc.
2. for more practical and efficient media buys, optimize media plans using Polk Audience segments.
3.Improve campaign performance and reduce campaign waste to succeed in Polk’s audience.
4. Understanding the insights across platforms, networks, and buyers, etc.
Robust data and insights are playing a very important role in helping savvy marketers and helping to make decisions about the way to allocate and optimize media spend.
“By including Polk Automotive solution into Nielson’s media, they are offering brands unparalleled access to the insights and direction to approach all marketing decisions with confidently.
Nielsen Audience Segments for Polk Audiences are currently available for activation within the Nielsen Auto Cloud, helping marketers target vehicle owners supported on their auto behaviours.
Over the subsequent 12 months, Nielsen will still continue to expand Polk Automotive Solutions into additional offerings across planning, audience measurement, and outcomes in a very phased approach.
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