Night Done Right: Estée Lauder’s Transformative Nighttime Rituals for Every Woman, Every Generation

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Night Done Right: Estée Lauder’s Transformative Nighttime Rituals for Every Woman, Every Generation
Night Done Right: Estée Lauder’s Transformative Nighttime Rituals for Every Woman, Every Generation

India, January 2025What if we told you the secret to glowing, radiant skin starts after the lights go out? Estée Lauder’s latest campaign, “Night Done Right,” is here to make sure your nights aren’t just about beauty sleep—they’re about beauty transformation.

With decades of expertise in nighttime skincare, Estée Lauder celebrates the power of a great nighttime ritual with three fabulous faces: Karisma Kapoor, Princess Gauravi Kumari, and Masoom Minawala. These incredible women embody grace, strength, and the simple truth—when it comes to skincare, age and lifestyle don’t matter. What does? A routine that works.

Why Nights Matter More Than You Think

Here’s the truth: poor sleep doesn’t just leave you feeling drained—it also accelerates the visible signs of aging, causing up to twice the amount of fine lines, uneven texture, and a loss of essential skin moisture. But there’s good news: with decades of research, Estée Lauder offers a simplified, science-backed approach, that can help you restore and rejuvenate your skin while you sleep. The right routine will ensure that you wake up to skin that’s not just rested—but radiant.

Let’s Talk Hero Products:

  • Advanced Night Repair Serum: This powerhouse works overnight to brighten skin, renewing clarity and reducing fine lines for a smoother, more even-toned complexion, leaving skin radiant by morning.
  • Advanced Night Repair Eye Gel Crème: This lightweight formula brightens dark circles in two weeks while hydrating and targeting fine lines, wrinkles & puffiness around the eyes
  • NEW Revitalizing Supreme+ Night Power Bounce Crème: Luxuriously rich, this formula harnesses the power of night collagen to boost skin’s bounce in just four hours and visibly reduce fine lines overnight.

Together, these skincare heroes turn your night into a time of self-care, restoration, and serious glow-ups.

The Faces of Night Done Right

Estée Lauder’s chosen ambassadors bring unique perspectives to the campaign, reflecting multi-generational appeal:

Karisma Kapoor

Celebrated for her timeless elegance, Karisma represents the enduring power of self-care across decades.

“As someone who has always believed in the power of self-care, I’ve always believed that beauty is more than just what you apply—it’s about consistency and mindful rituals. Estée Lauder’s ‘Night Done Right’ campaign reminds women of every generation to own their nighttime routine. For me, the Advanced Night Repair Serum is more than a product—it’s a trusted companion that rejuvenates my skin while I rest,”

Princess Gauravi Kumari 

A symbol of legacy, Gauravi emphasizes rituals as acts of self-love and well-being. “Growing up in a family that values traditions, I have always believed in the power of rituals. Nighttime skincare, to me, is one such ritual-a moment of reflection and care that connects my well-being with a sense of heritage. Partnering with Estée Lauder for the ‘Night Done Right’ campaign is truly meaningful, as it brings together science, luxury, and self-care in a way that resonates deeply with me.”

Masoom Minawala

A global influencer and entrepreneur, Masoom highlights the balance between beauty and a dynamic lifestyle. “As someone who’s constantly on the move, I know how essential it is to have a consistent routine that supports my lifestyle. Estée Lauder’s products make it easy to create a ritual that not only delivers visible results but also feels indulgent. I’m excited to represent a campaign that speaks to every woman’s need for balance, care, and confidence.”

Speaking about the campaign, Shagun Singh, Brand Director, Estée Lauder India says, “At Estée Lauder, we’ve always believed that the true foundation of beauty begins at night. With this campaign, we aim to empower women to reclaim their evenings as moments of self-investment—because nighttime rituals aren’t just about skincare; they’re about prioritizing yourself, your well-being, and waking up ready to take on the world. This is where beauty meets strength and self-care becomes transformative.”

Ready to Own the Night?

Estée Lauder’s nighttime skincare icons are waiting for you at Estée Lauder stores, select online retailers, and www.esteelauder.in.

Go ahead—turn off the lights and turn on the glow. Your skin will thank you.