14 January 2025: Nishani, India’s first fully customizable jewellery brand, is set to revolutionize how modern women approach jewellery. Co-founded by the visionary mother-daughter duo Suhani Garg and Debi Nishimura, Nishani empowers women to design and personalize jewellery that evolves with their unique style, allowing them to express their individuality like never before.
The Indian jewellery market, projected to grow from USD 85.52 billion in 2023 to USD 124.70 billion by 2030 at a CAGR of 5.7% (source: Grand View Research), is ripe for disruption. Amid this growth, Nishani stands out with its unique offering—modular, customizable jewellery that blends timeless craftsmanship with modern innovation.
“At Nishani, we believe jewellery is more than just an accessory; it’s a powerful medium of self-expression,” says Suhani Garg, Co-founder of Nishani. “Our goal is to give women the freedom to create pieces that resonate with their personality and adapt to every stage of their journey.”
Crafting a Personal Experience: Jewelry That Evolves With You
Nishani’s modular designs form the core of its offering, enabling customers to mix, match, and create their own personalized pieces. Whether it’s necklaces that transform from casual wear to bold evening statements or earrings that effortlessly adapt to different occasions, every piece is designed to be versatile and empowering.
“At Nishani, customization isn’t just a feature; it’s an experience,” says Suhani. “We invite our customers to become co-creators, crafting jewellery that mirrors their lifestyle and celebrates their individuality. This approach makes every piece a personal story, one that evolves with them.”
What sets Nishani apart is its focus on modularity and sustainability. By encouraging thoughtful purchases that adapt to various styles and occasions, Nishani promotes long-term value and reduces waste, reflecting a commitment to sustainability in the luxury jewellery market.
A Legacy of Craftsmanship and Innovation
With over 30 years of experience in jewellery production, Debi Nishimura, Co-founder of Nishani, ensures that every piece reflects the highest standards of craftsmanship and durability. Debi brings expertise in design, manufacturing, and quality control, combining timeless techniques with modern aesthetics.
“Our dedication to quality ensures that Nishani’s jewellery is not just fashionable but also long-lasting,” says Debi Nishimura. “Each piece is meticulously crafted to meet the demands of modern lifestyles while maintaining the elegance and durility that jewellery should embody.”
Debi’s extensive experience in both Indian and U.S. jewellery markets has shaped her ability to modernize traditional practices, bringing a contemporary edge to Nishani’s designs. The result is jewellery that balances classic elegance with innovative modularity, appealing to women across generations.
Designed for the Modern Indian Woman
Nishani’s designs are inspired by global jewellery trends but tailored to the needs of the modern Indian woman. The jewellery caters to women who lead dynamic, multifaceted lives—pieces that are as adaptable and versatile as the women who wear them. With Nishani, customers no longer need to compromise between style and practicality; they can have both.
The Growing Demand for Personalized Jewellery
Personalized jewellery is one of the fastest-growing segments in the global luxury market, with more consumers seeking pieces that reflect their unique identities. A recent study by McKinsey & Company highlights that personalization is a key driver of customer loyalty, with 76% of consumers preferring brands that offer tailored experiences. Nishani taps into this demand by offering jewellery that allows for complete customization, positioning itself as a trailblazer in the Indian jewellery space.
Jewellery as an Experience, Not Just an Accessory
“At Nishani, we believe jewellery should be experienced, not just worn,” adds Suhani Garg. “Every piece we create is designed to tell a story—one that’s as unique as the individual wearing it. Our jewellery is meant to evolve with our customers, adapting to their changing styles and aspirations.”
The brand also emphasizes the emotional connection between jewellery and its wearer. Whether it’s celebrating milestones, expressing creativity, or simply making a style statement, Nishani offers a transformative journey that goes beyond aesthetics.