Nitin Sabharwal has been named Managing Partner, North at iProspect, Dentsu India’s digital-first end-to-end media agency. He will also be in charge of the agency’s affiliate marketing department on a national level.
Nitin will be in charge of client relationship management, company operations, and new channel development, according to the mandate. He will report to Vinod Thadani, Dentsu Media’s CEO iProspect India and Digital Growth Officer India.
Nitin will bring a wealth of expertise and real-world knowledge to his new job, which will be supplemented with data-driven insights from a variety of industry implementations.
Nitin has worked with some of India’s early digital marketing ecosystems, particularly in the performance marketing arena, and has over 25 years of experience.
Nitin has also played a key role in the development of full-funnel digital marketing networks for some of the industry’s major marketers. These include data-driven management of advertising call centers and last-mile consumer touchpoints to provide the best-in-class customer acquisition experience.
Nitin’s first job with Dentsu India was as Chief Operating Officer with SVG Media, where he also directed the network’s Columbus brand nationally for seven years. In January 2021, he left Dentsu to become Chief Operating Officer of Optimise Media, a performance marketing ecosystem centered in the United Kingdom.
DGM India, IndiaHomes.com, and MediaTurf are some of the other companies with which Nitin has worked.
“Nitin embodies iProspect’s vision efficaciously,” Vinod Thadani remarked of the hiring. With his knowledge of our clients, business, and market, he is unquestionably the right person for the job.
“We’re excited to welcome him to iProspect and work with him and other stakeholders to unlock greater potential and empower our clients to make better and faster decisions.” “I am convinced that he will take the company to new heights and accelerate its growth pace,” Thadani added.
“I am incredibly eager to work with the leadership team at iProspect,” Nitin Sabharwal said of his new post. This is a fantastic chance for brands in India to carry on the torch of digital performance marketing. I’m also looking forward to forming new performance delivery channels through strategic collaborations, as well as putting together a strong team that is client-focused, data-driven, and insight-oriented.”
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