India, 30th September 2024: NIVEA India is pleased to announce the appointment of Ms.
Shweta Dalal as its new Marketing Director, effective 30th September 2024. Shweta brings
16 years of extensive expertise across leading global brands at Unilever and L’Oréal. In her
previous role as Global Brand Director for Lux – South Asia, Africa, and Global Bars, she
played a key role in driving significant brand growth and innovation. Her unique experience
spans creating and growing brands across South Asia, the Middle East, Southeast Asia,
Europe, and LATAM. She has successfully strengthened brand equity, identified brand purpose, and developed new, self-sustaining, digital-first business models-all grounded in a deep understanding of consumers.
In her new role, Shweta will oversee NIVEA India’s marketing strategy, with a focus on
strengthening the brand’s presence in the Indian market while ensuring alignment with
NIVEA’s global mission of providing superior skincare products. Her expertise in building
impactful brand strategies, coupled with her diverse international experience, will be crucial
in driving NIVEA India’s growth.
Commenting on the appointment, Geetika Mehta, Managing Director of NIVEA India, said,
“We are thrilled to welcome Shweta Dalal to our leadership team. Her impressive experience in brand building and marketing, along with her deep consumer insights across diverse markets, makes her the perfect leader for NIVEA India’s marketing. Shweta’s strategic vision and consumer-centric approach are exactly what we need to continue our growth in an ever-evolving market.”
Shweta Dalal added, “I am excited to join NIVEA India, a brand trusted by millions for its
excellence in skincare. I am passionate about cultivating a consumer centric culture that
prioritizes the needs and preferences of our consumers. I look forward to bringing my
experience in brand growth and consumer understanding to help NIVEA continue its legacy
of innovation and care. Together, we will ensure that NIVEA remains the preferred choice for Indian consumers, while staying aligned with the brand’s global values.”
Prior to joining NIVEA India, Shweta held leadership roles at Unilever and L’Oréal, where she successfully led multi-market campaigns and introduced innovative marketing strategies across regions. Her expertise aligns seamlessly with NIVEA India’s focus on delivering world-class skincare solutions tailored to local needs.
NIVEA India remains committed to providing high-quality skincare, and this leadership
appointment highlights the brand’s ongoing efforts to strengthen its position as a leader in the skincare industry.
