The campaign reimagines pop culture with a light hearted spin on Niyo’s offerings
India, 21st October 2024: Niyo, India’s leading travel-banking fintech, is kicking off the festive season with a new campaign that aims to make international travel and financial services easier and more affordable for all.
Niyo is putting customers first, just in time for the holiday season, with an unbeatable offering of zero-fees across various services, including forex, flights, visas, ATMs, remittances, and mutual funds.
Leveraging pop culture – the campaign converts popular themes and imagery associated with mainstream movies into a series of tongue-in-cheek commercials that bring alive the value proposition of the brand.
Taking creativity to the next level, iconic characters have been reimagined to spotlight the zero-fee promise in a fun and relatable way. From Lion King becoming the “Zero Forex Markup King,” to Taare Zameen Par transforming into “Forex Markup Zameen Par” and Captain America turning into “Captain O Forex”; these humorous are designed to resonate with our audience.
Sushanth Ravikumar, SVP – Head of Marketing & Growth Niyo said, “At Niyo our endeavour has always been to simplify financial services while ensuring our users get value for their money, our goal with this campaign is to deliver both value and engagement to our users. This campaign reflects that ethos by combining our zero-fee promise with a creative, pop culture-inspired approach. By turning ‘zero’ into a hero, we have crafted a campaign that’s both engaging and informative, perfectly aligning with our mission to make financial solutions accessible and enjoyable. This festive season, zero is the real hero, and we are excited to see how our users embrace it.”
Through creative outreach using various channels, the campaign urges travellers to get the most out of Niyo’s products and services in savings and experiences. Niyo’s upcoming festive campaign is an interesting and refreshing approach of emphasising the huge savings that can be realised from using their unique services. Be it flying, sending money, or paying bills, Niyo users will always be in the centre of the financial wave and revolution
