Bengaluru, October 20, 2023: Niyo, India’s leading digital and travel banking fintech, announces strategic investment from Spring Marketing Capital, a prominent name in the realm of strategic marketing and branding initiatives. Spring Marketing Capital partnered with Niyo in 2022 and this investment comes at a pivotal time for Niyo Global as the brand continues to strengthen its position and build the “travel banking” category in India through innovative product and marketing strategies.
Spring Marketing Capital is renowned for nurturing new-age brands through disruptive and innovative marketing solutions that drive business and consumer growth. Their unique business model is designed for them to be an intrinsic part of a brand’s journey and collaborate on a deeper level – by looking at problems as an outsider as well as an insider.
As part of this partnership, Spring Marketing Capital will contribute to Niyo’s efforts in growing the travel banking sector by aiding the overall brand strategy, partnerships and campaigns. This partnership’s strength was witnessed by the success of the ‘Go Global with Niyo Global’ campaign. The campaign witnessed significant traction across key properties like IPL, Wimbledon, French Open, US Open among others. The partnership leverages the strength of Niyo’s disruptive products together with Spring Marketing Capital’s marketing expertise.
Vinay Bagri, Co-founder & CEO of Niyo said, “We are delighted to welcome Spring Marketing Capital as a strategic investor to propel our marketing and branding endeavours. Over the past few years, Niyo has made a significant difference in the lives of India’s urban millennials and outbound travellers, through its compelling product offerings. We’ve been able to create an impactful brand and with Spring joining forces with us, we’re excited to create a formidable brand with their strategic marketing innovations.”
Raja Ganapathy, Founder & Partner, Spring Marketing Capital said, “Vinay and Viren have complete clarity on their core target market and are building products that make the travel experience smooth, pleasurable and enjoyable – the way it was meant to be. I am not a betting man but I will wager that if you have a passport, you will very soon need and acquire a Niyo Global product. The team at Spring is excited to work closely with the Niyo team in their journey to create a cutting edge travel banking brand.”
Spring Marketing Capital is led by Raja Ganapathy, Arun Iyer, and Vineet Gupta, who bring together decades of investing and brand-building experience. The portfolio includes brands like Purplle, Jar, Leverage Edu, Mosaic Wellness, Juicy Chemistry and Dezy.
