Kotak Mutual Fund has introduced a new digital campaign through which, the company wants to promote a message that there is no lockdown on dreams, the campaign comes with a saying “ Sapno pe koi lockdown Nahi Hota”.
The campaign is promoted in Kotak mutual funds, educational online platform “Lets plan”, through this campaign the company wants to make an awareness among people about the importance of savings to convert those dreams of customers into reality.
The campaign film begins with a question asked to people as to what they would want to do after the lockdown. Some say they want to go on a trip, whereas others say to open a shop etc and at the end of the video the campaign promotes a message that everyone is free to dream and dream is something which cannot be locked up and further the company advice to invest to convert those dreams into reality.
The campaign wants to provide help to customers where they may go through a state of confusion as they go to a financial path where they will be helped by an intuitive calculator and content.
It provides answers to most of the concerns faced by people like what is going to happen after they lose their job, has a continuous income and how to go on with SIP, how to balance expense with the available income, the campaign film shows people from different background and shows how the concept “Lets plan” can be useful for people creating their dreams. The campaign concept is designed by Hyper connect, a digital marketing agency.
Head of digital business and marketing of Kotak Mahindra Asset Management, Kinjal Shah stated that the campaign wants to promote a message that even though one has to go through a difficult situation, they should not stop on their financial planning. Through the “Lets Plan”, the company aims to help the investor with relevant information, needed for future planning with the help of SIP.
Co-founder and creative head of Hyper connect, Kiran Khadke stated that everyone is free to dream their own dream and the company selected this concept and linked it with the SIP and brought life to the campaign.
