Sixth Sense Ventures, India’s first domestic consumer-centric venture fund, also bought shares in an independent parallel transaction from other angel investors.
Nobel Hygiene has demonstrated a two-decade track record of growth and being at the forefront of the efforts to build the disposable hygiene market in India. Promoted by Mr. Kamal Kumar Johari, with a view to provide Indian customers with global quality hygiene products customised according to Indian body type, Nobel Hygiene was India’s first maker of adult diapers and today has over [50%] market share in the adult disposable hygiene space. In the last two decades, the company has expanded its portfolio to also cater to baby and feminine hygiene products. With strong technical understanding and continuous innovation, Nobel has been able to successfully grow over five-fold in the last five years maintaining a 35% CAGR and closed FY 21 with a revenue of close to INR 600 crores.
The company is confident of maintaining the same growth trajectory and will continue to maintain its market leader position.
Kamal Johari, Managing Director and CEO, Nobel Hygiene said, “We are delighted to begin this new phase in Nobel’s journey. While the funds come just in time to help us further accelerate our growth plan, we continue to grow on the strength of our own P&L with minimal primary money. With the per capita income of Indians climbing towards $3000, we expect a substantial jump in discretionary spends by Indians, which will result in substantial growth in the hygiene market also. With our current expansion in Halol (Gujarat), in conjunction with a slew of hires made in our leadership team, we are rightly placed to take advantage of this market expansion.”
Dr. Amit Varma, Managing Partner and Co-founder, Quadria Capital, said, “India significantly lags behind its peers in the usage and adoption of personal and disposable hygiene products, a stark difference which was further accentuated with the devastating impact of the pandemic. Nobel Hygiene has done a tremendous job in building a platform that has been at the forefront of providing reliable, high quality and affordable disposable hygiene products over the last 20 years. Quadria is very excited to partner with Nobel Hygiene in its journey of increasing the accessibility of disposable hygiene products across the country.”
Nikhil Vora, Founder & CEO of Sixth Sense Ventures said, “Nobel fits perfectly well into the Sixth Sense thesis of betting on first generation founders, pioneering products for the new age consumer, within the US$860m+ diaper segment. The Indian diaper industry offers a strong potential with penetration in low single digit and the product promising frequency and a long consumer lifecycle (large and sticky category). Nobel has maintained its dominance in the adult diaper segment (~50% market share for ‘Friends’), and with domestic brands gaining preference, we believe this leadership will be further strengthened. Within the baby diaper segment, we see strong potential for Nobel’s brands given the access to distribution. We see Nobel as a perfect opportunity to play the hygiene segment in India. I am personally elated to be part of the Nobel hygiene growth story.”
