NODWIN Gaming to host IP 2023 with Kingfisher as title sponsor

Kingfisher, India’s most well-known brand, has formed a partnership with NODWIN Gaming, the esports, and gaming branch of Nazara Technologies, to become the title sponsor of the India Premiership 2023, which will begin on January 5, 2023. Alongside NODWIN Gaming, Kingfisher has been chosen to serve as the inaugural title sponsor of the India Premiership. NODWIN Gaming has five times been successful in running the independent esports league that has lasted the longest. Beginning in January 2023, the Kingfisher India Premiership, which is an intellectual property owned by NODWIN Gaming, will have a duration of nine months and consist of three seasons. Kingfisher is an exciting, cutting-edge, and youthful brand that is always looking for new ways to connect with its audience. The company has earned the nickname “The King of Good Times” thanks to its excellent music, cuisine, and sports programming. The exciting new partnership between Kingfisher and NODWIN Gaming comes as a result of the expanding gaming and esports culture in the country. Participants must be at least 21 years old to sign up for the Winter Season of this major competition, which takes place between December 22, 2022, and January 3, 2023. The Winter Season will come to a close with a significant LAN finale that will feature World Cricket Championship 3 (Mobile), Tekken 7 (Console), and Clash of Clans (Mobile). According to Jacqueline van Faassen, Senior Category Head of Marketing for United Breweries Ltd., “Kingfisher has been a beacon of excitement and camaraderie for customers over the decades and is the right partner to celebrate moments of joy.” We are thrilled to be working with NODWIN Gaming, and we are confident that the Kingfisher India Premiership will mark another significant achievement in our effort to fulfill the requirements of our patrons. We believe that this partnership will set GenZ and millennial customer engagement apart from one another. Because young people have always been drawn to gaming, the Kingfisher India Premiership will offer fans an incredible gaming experience. What better way to kick off the new year than by reviving India’s independent esports league that has been running the longest? We are looking forward to the Kingfisher India Premiership’s esports celebration, which will serve as a benchmark for the remainder of the year. In previous seasons, players have excelled at both international and domestic esports competitions. “We couldn’t be more thrilled about 2023!” Akshat Rathee, MD, and Co-Founder of NODWIN Gaming offered their commentary

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