9th February 2023: Upholding its market leadership in the Indian Smartwatch industry, Noise, India’s leading connected lifestyle tech brand, has emerged as India’s no. 1 smartwatch brand, yet again in 2022, maintaining its market leadership for 3 years in a row. With 27.2% market share, Noise recorded a whopping growth of over 155% in 2022, celebrating #IndiaKiHattrick. Operating in an ecosystem largely dominated by global players, Noise being the Indian homegrown brand has constantly reiterated its leadership over the years, showcasing the potential and trust that the homegrown brand holds.
Reacting to the milestone, Noise Co-founders, Gaurav Khatri and Amit Khatri, said, “We are proud and humbled as we make #IndiaKiHattrick, emerging as India’s leading smartwatch brand for the third year in a row. It is not just a win for us, but a win for the entire country as their love and trust has played a key role in stemming this milestone. This corroborates the exhilarating times ahead for a homegrown brand like us.”
Reaffirming its title of the No.1 smartwatch brand for three years in a row, Noise recorded a YoY growth of over 155% in 2022. While staying true to its values and ethos of consumer centricity and meaningful innovation. The Made in India, Made for India brand has grown exponentially owing to its high-quality, smart, affordable, efficient, and stylish range of products. Its sought-after products “Colorfit Icon Buzz” and “Colorfit Caliber” were its key models with a million plus shipments, respectively. A diversified product portfolio and promotional activities ensured a strong play in the watches segment.
