- This Amazon Great Indian Festival- Home, Kitchen and Outdoors category is growing more than 1.6X YoY in the region
- Customers in Northeast have chosen Amazon.in as the destination for their festive shopping with Tier 3 and beyond cities contributing over 80% orders during Amazon Great Indian Festival 2023
- Amazon.in has also launched a comprehensive range featuring over 1000 shades of interior and exterior paints in association with top brands pan India during this festive season
- Steelbird, Agaro, Bajaj, Havells and Bosch are the preferred brands in Northeast region across Home, Kitchen and Outdoors category
Guwahati, Assam, 2nd November 2023: Amazon.in today announced the launch of a comprehensive range of interior and exterior paints featuring over 1,000 shades along with a range of essentials that include waterproofing products, primers, enamels, painting tools, masking tapes and drop sheet covers for home improvement needs. To help customers visualize and compare paint shades, Amazon has also introduced a Paint Finder tool and a calculator, to help customers estimate the quantity of paint required, hence avoiding wastage.
During the Amazon Great Indian Festival 2023, Northeastern region has contributed tremendously with more than 1.6X YoY growth during the festive season across Home, Kitchen and Outdoors category. Customers can still make the most of it and avail minimum 50% off on cookware and dining products, up to 40% of electric scooter and bikes, up to 70% off on home and kitchen appliances, up to 80% of Diwali lights and home décor, minimum 40% off on sport equipment and much more during Amazon Great Indian Festival Finale Days.
Commenting on the occasion, K N Srikanth, Director, Amazon India said, “As India’s most preferred marketplace, we are deeply committed to delivering an exceptional customer experience during the festive season. The northeastern region holds a prominent position and is growing at more than 1.6X YoY across Home, Kitchen and Outdoors category. We are building our capacity to cater to the emerging demands from the region and 20% of orders in Guwahati are being delivered within 1 day. Further, catering to the emerging demands of our valued customers, we have launched a wide selection featuring 1,000+ shades of interior and exterior paints that will be delivered with convenience at their doorsteps so that they can upgrade their homes during this auspicious festive period”.
Here are some trends across Home, Kitchen and Outdoors category observed on Amazon.in across Northeast region:
- Convenience is at the core of Amazon.in’s offerings: Northeast is a key region for Amazon India’s Home Kitchen and Outdoors category and is growing over 1.6X YoY during Amazon Great Indian Festival. Guwahati, Aizwal and Shillong are among the top cities for new customers. Tier 3 and beyond cities across the regions are contributing over 80% of orders during the festive period. This year, Amazon.in has also reported 3X growth in delivered orders.
- Love for top brands: There is a growing interest in improving home comfort and utility among customers in the Northeast with impressive YoY growth across key categories like water purifiers, mattresses, and irons. The region has a strong preference for top brands such as Steelbird, Agaro, Bajaj, Havells, and Bosch. Furthermore, the Agaro High Pressure Washer, Milton Spin Mop, and Bajaj Water Heater have emerged as absolute favorite products among customers.
- Inclination towards planet & sustainability: The demand for electric vehicles across the region has been on the rise. In Assam, electric bikes and scooters from Vida, Ampere, Okaya, Revolt are available across more than 300 pincodes. Customers from this region have also chosen Amazon as their preferred destination for Solar Products. The demand for solar products has increased 128% YoY in the northeast region with Nagaland and Assam seeing a 200% growth in demand YoY. Over 1.6K customers in Assam will use Solar products brought on Amazon this year.
- Customers love DIY : Expanding the portfolio, Northeast region has access to a wide selection of products for fulfilling their DIY needs including over 1000 shades of paints, spray cans and tool kits along with baking tools, DIY furniture and much more.
Northeast is an important region for Amazon.in, both from a sellers as well as customers’ perspective. Of the 14 lakh sellers, nearly more than 11,000 sellers hail from the region and Amazon.in’s focus remains on making online selling easier and more productive for them. Over the years, Amazon has invested in creating a robust physical infrastructure across India and the Northeast region has one fulfilment center along with one sortation center in Assam along with hundreds of Amazon-owned and Partner Delivery Stations. These investments in infrastructure are helping sellers from Northeast deliver to customers from across the country and creating employment opportunities across the region.
