Novamax Appliances, a pioneering home appliance brand, aims to double its numbers by the next financial year and introduce a new product line to captivate the market. The brand had earlier launched an entire range of home appliances including iron, mixer grinder, TV, electric kettle and speakers. With an initial investment of 5.25Cr, the brand has experienced remarkable success over time. Additionally, the brand’s dedication to quality control and customer satisfaction has led to an impressive 25% increase in online sales this year.
Harshit Aggarwal, Founder & CEO of Novamax, comments on the company’s future endeavors, stating, “We are thrilled to embark on this ambitious journey of doubling our numbers and venturing into new product categories. Our commitment to manufacturing excellence and customer-centric innovation has been the driving force behind our success so far.”
With a targeted financial closure of 160 Crores for FY24, Novamax Appliance is not only aiming for financial milestones but is also set to diversify its product offerings. Mr Aggarwal, revealed, “In the next four months, we are excited to launch a state-of-the-art washing machine set-up. This marks a significant step in our journey to provide comprehensive home solutions to our customers.”
Furthermore, Mr Aggarwal emphasized the brand’s commitment to serving customers in tier 2 and tier 3 cities, saying, “Our success is deeply rooted in the trust and loyalty of our customers, especially those in smaller towns and cities. We are dedicated to providing them with top-notch products and excellent service.”
Novamax Appliance’s vision for the future involves not just business expansion but also a steadfast commitment to innovation, quality, and customer satisfaction. The brand’s journey to doubling its growth and introducing new products signifies a landmark moment in the brand’s evolution as a market leader in the home appliance industry.
