Dec 13, 2012: PepsiCo with its global brand Quaker is getting ready to launch its read to cook mixes such as upma and poha mix. The launch which is scheduled for sometime later this week will be available in Delhi to begin with. Quaker with this product extension plans to take on the other players in the market like Britannina, Kelloggs and MTR. The ready to cook mix market which is valued at Rs. 600 crore has been witnessing tremendous growth of 20% in the recent years and increasing competition. Quaker which was launched in India in 2006 has already made its mark with its ready to cook Oats and the brand got recently extended to cookies last year.
