Jan 20, 2013: Hospitals like Fortis, Indraprastha Apollo Hospital and Max Hospital have been trying out innovative ways to increase the footfalls and the potential revenue model. The innovative ways have been more to offer recreational facilities to the patients and bystanders visiting the hospital. In what could be termed as a game changer for the healthcare industry and entertainment industry, Fortis would now be screening movies in their facility. So next time when you got to Fortis Hospital as a bystander you can catch movies in the hospital. Fortis is introducing this facility in Gurgaon first and three or four movies would be screened daily.
The facility would have 36 seats initially and this facility would be extended to other facilities of Fortis Hospital as well. The company expects it to be a potential revenue model in the future. According to the management of Fortis, this facility would be of great help to bystanders who accompany critically ill patients as this would act as a stress reliever to them.
