Mumbai, December 13, 2024 – When India’s largest Christmas store, World of Christmas (WOC), wanted to create a one-stop hub for all things merry and bright, they turned to Nuance Consultancy. Leading a massive marketing campaign to establish WOC as synonymous with Christmas culture, Nuance is doing everything from boosting online sales to generating excitement for the highly anticipated Christmas fair at Jio World Drive.
Founded in 2018, World of Christmas is the country’s largest online Christmas store, inspired by the magic of European Christmas markets. WOC has enchanted festive shoppers with curated collections of decor, food, shopping, and live entertainment, creating immersive experiences that bring families together.
In 2022, WOC’s expansion to Jio World Drive marked a significant milestone, attracting over 53,000 visitors on Christmas Day alone. This year, World of Christmas officially kicked off its website sales on 1st November, offering an extensive range of holiday décor and shopping delights – now available at their doorstep. To bring the magic to life offline, the much-anticipated Christmas fair at Jio World Drive will return with a Retro Christmas theme, spanning three weekends in December:
- 13th, 14th, and 15th
- 20th, 21st, and 22nd
- 24th & 25th
To pull off a project of this magnitude, WOC turned to Nuance Consultancy, a partner with the expertise in crafting campaigns that are always set to resonate. With Nuance’s leading digital strategy, content creation, and social media execution, WOC is primed to achieve its ambitious goals of driving massive sales on its website and attracting record-breaking footfall to the event at Jio World Drive.
This year’s marketing strategy builds on the tagline, “It’s beginning to look a lot like…”, a playful nod to the beloved song by Michael Bublé. It captures the joy, nostalgia, and togetherness of Christmas, celebrating the diverse ways people embrace the season. Nuance is using platforms like Instagram, Facebook, Book My Show, and Jio World Drive to create excitement and drive ticket sales for the said Christmas fair.
Rooshabh Doshi, Founder of Nuance Consultancy, shared, “Christmas means different things to different people—it’s about joy for some, nostalgia for others, and for most, it’s about community and celebration. Our goal is to make the World of Christmas a place that embodies all those feelings. We’re here to make this season magical.”
Rahul Soni, Founder of Surreal Design Studio, added “We’re thrilled to partner with Nuance this year. Their approach and understanding of the festive season has helped us spread the Christmas cheer quite emphatically. We hope to continue working on campaigns with them to bolster our reach and create lasting memories for our consumers.
As Christmas approaches, Nuance and WOC are prepared to provide a memorable holiday experience that will fill Indian homes with happiness, fond memories, and shopping spirit.
