It’s the most wonderful time of the year and Nutella is kicking off this festive season with the #NutellaWithLove campaign.
Christmas time is all about spreading joy, gifting, and spending time with your loved ones. Nutella focuses on these sentiments and is creating an opportunity where one can customize their own jar filled with sweetness and love.
The aim is to encourage the fans to craft and show their love surprising their family or friends; Craft. Share. Surprise is their motto this Christmas season. Nutella is one of the world’s most beloved hazelnut cocoa spread, they have an engaging consumer market across the nation on both digital and otherwise grounds.
The campaign allows the consumers to personalize their jars by following the simple four steps on their website. They first ask their consumers to choose a Nutella wish between a customized label that can be printed at home and an animated GIF or a greeting card.
The second step is to pick a design for the jar, the third is where one chooses a color from the three choices; green, white, or red for the background. In the final step, they help to add a personal touch with a message. The customers could then download their creations and spread love.
The brand ropes in Bollywood’s beloved actor, Ranveer Singh as the Secret Santa adding the sparkle and color to this year’s celebrations. For all their fans, the company is offering them a chance to win Christmas hamper and to get their custom-made jars through a digital contest.
The audience requires to visit their webpage and create a Nutella recipe then share it on their social media handles using the hashtag, #NutellaWithLove. Most liked 25 entries will win the hamper and 50 most liked entries will win their personalized Nutella jars.
Zoher Kapuswala the brand of Nutella India added that it is one of the most loved products by consumers globally. They believe in inspiring their fans to share their love for Nutella in different ways and the campaign helps to provide a unique experience for the customers.
As part of the campaign, the brand has included popular influencers to attract the consumers and earlier unveiled a teaser from the Secret Santa wishing them Christmas. It is integrated campaign leverage across all types of platforms for the consumers.
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