Fast&Up collaborates with celebrity chef Sanjeev Kapoor to enter a new market by creating a range of nutritious ready-to-eat food products under the Fast&Up brand.
According to Research and Markets, the Indian ready-to-eat (RTE) market was valued at $261 million in 2017 and is projected to reach $647 million by 2023, increasing at a CAGR of almost 16 percent over the years 2018 to 2023.
The Indian ready-to-eat (RTE) food industry has seen tremendous growth in recent years, which may be attributed to the millennial workforce’s busy lives, an increase in gross family income, and the growing popularity of nuclear families. This market has also benefited from the Covid-19 pandemic and the ensuing changes in work-life balance.
“I feel that nutrition and taste go hand in hand,” Sanjeev Kapoor commented of his collaboration with Fast&Up. As a result, it is even more vital for people to identify strategies to enhance their nutrition daily. Seeing the incredible growth and acceptance that Fast&Up has gained in such a short period, well advocates that they have an honest and long-term vision for providing everyday health and nutrition to families. I am thrilled to collaborate with them to strengthen their position by developing this brand-new range of healthy food products. “I am excited to begin this collaboration.”
Varun Khanna, Co-founder of Fast&Up, said of the collaboration with Sanjeev Kapoor and the new product line, “We are happy to collaborate with chef Sanjeev Kapoor who can easily be called the country’s benchmark when it comes to good quality cuisine and amazing taste.”
“We have worked closely with him to develop great-tasting products with clean ingredients while adhering to the highest quality nutrition requirements to establish this new brand, which we hope to introduce very soon. We believe he is the most natural partner to have on board as we venture into the area of healthy food items. We are pleased to present a diversity of food products in an easy-to-consume format, fuelled by pure nutrition, to this organization.”
The goods will be available at retail stores as well as e-commerce platforms like Amazon, Flipkart, etc., representing Fast and Up’s extensive omnichannel presence across all of India. This collaboration supports Fast and Up’s holistic vision to grow as a one-stop solution for daily nutrition, which will now include healthy and ready-to-eat food, as they are pioneers in health supplements and active nutrition products.
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