Unveiling iconic products, soon to be available, exclusively on Nykaa
Mumbai, November 7, 2023: Get ready for fearless creative energy like never before as Nykaa, India’s premier beauty and lifestyle destination, partners with the L’Oréal Group to introduce the iconic beauty brand, Urban Decay, exclusively to the Indian market. Urban Decay, renowned for its cutting-edge anti-dupe innovations and unapologetic celebration of individuality and self-expression, made its grand debut at Nykaaland and is now all set to launch on the Nykaa online platforms starting November 2023. This strategic partnership between Nykaa and L’Oréal marks another significant step in the growing relationship between the two industry giants.
Urban Decay is an iconic cosmetic brand from L.A. known for its badass cruelty-free, high-performance and long-wearing makeup. Since its inception in 1996, the brand has been a pioneer in the beauty world, known for its vibrant ethos and commitment to 100% cruelty-free products. At the heart of Urban Decay’s product line is its commitment to fearless self-expression. Products like the iconic All Nighter Setting Spray and the revolutionary Naked Palettes have redefined makeup playtime and introduced individuals to instant impact with versatility and long wear. Each product is designed to liberate fearless expression, challenging individuals to explore, play, and discover new facets of themselves.
“We are extremely pleased to introduce Urban Decay to the Indian market. The brand represents a commitment to unleashing creativity, with radically lasting, pigmented makeup that allows fearless self-expression, and we fully believe this ethos resonates perfectly with the vibrant, expressive Indian youth. As a cult brand recognized and endorsed by digital beauty creators, Urban Decay is the perfect answer for the digital savvy Gen Z. We are convinced Nykaa is the ideal partner to launch and connect our brand to all Indian make-up enthusiasts”, said Charles-Alexandre BOCZMAK, General Manager of L’Oréal International Distribution South Asia & India.
“We are thrilled to introduce Urban Decay to our Indian consumers. A testament to the strength of the partnership between Nykaa and L’Oréal is reflected in our continued focus on bringing the best global beauty brands to India, including Kiehl’s, Lancôme, and now Urban Decay,” said Anchit Nayar, Executive Director & CEO, Nykaa Beauty. “Urban Decay has been a cult favorite among beauty enthusiasts for its innovative and high-quality products. At Nykaa, we believe that beauty is not just skin deep; it’s about self-expression and empowerment and Urban Decay’s bold, creative, and high-performance cosmetics align perfectly with our vision.”
What’s in store for Nykaa consumers:
All Nighter Setting Spray – Say goodbye to makeup meltdowns and hello to makeup that stays flawless all day and night. Urban Decay’s All Nighter Setting Spray is the secret weapon makeup artists swear by. Get ready to achieve a fresh and impeccable look, no matter the occasion, with this iconic product.
Naked Palettes – Unlock a world of high-quality, intensely pigmented shades that promise to last up to 12 hours. Urban Decay’s classic Naked Palette, features 12 iconic colors and various finishes, including matte, shimmer, and metallic, to explore endless creative possibilities. For those on the go, the Naked Mini palette, with 6 ultra-blendable shades, offers the same incredible quality in a compact version.
MOONDUST – Sparkle and shine like never before with MOONDUST, the ultimate showstopper eyeshadow by Urban Decay. Packed with microfine glitter, this eyeshadow delivers supercharged color and a shimmery finish that can last up to an astonishing 16 hours. Get ready to turn heads and steal the spotlight!
Urban Decay’s iconic products will be exclusively available on Nykaa’s platform, ensuring that consumers can access these beauty essentials with ease. Shop now on the Nykaa website and app, along with select retail stores, starting 7th November.
