Motivated by the needs of health-conscious people, the multi-brand e-commerce fashion offering is here with its first underwear and athleisure brand for men, GLOOT. Nykaa Fashion seeks to redefine an often-ignored space in men’s requirements by blending comfort and technology in a way that is kind to the planet.
Most men’s underwear options available today are causing a certain degree of uneasiness and discomfort. Daily issues like the underwear riding up, odor and hygiene, or even the lack of options in the active underwear category have proved this a norm. Connected with a lack of understanding of underwear like the difference between the trunk, boxer briefs, or briefs, and the importance of picking the right size, the perfect underwear has become hectic. And this is where Gloot comes in to bridge the void and provide a game-changing end-to-end answer to all men’s innerwear and activewear despairs!
With innerwear and outerwear that range forms Daily Chill to cool mesh zones, daily comfort will not be a luxury. After trying the reimagined product design on various body types, the new ergonomic design at the crotch and back allows it to stay in place. The ingenious 4-way stretch blend is made of cotton and reconciles the durability of cotton with the suppleness of Tencel. This unique combination is super soft and keeps color even after multiple washes. The Move-N-Chill with Smooth Anti-bulge Comfort (SAC) tech is perfect for workouts, and sports and the Clean Series features Tees, Polo, Shorts, and Joggers which make today’s transitional lifestyle easy, by including stain-resistant and anti-odor facilities.
Gloot products are made from Lenzing Lyocell fiber, which enables them to have an 83% lower Carbon Footprint compared to generic comparable fiber.
The brand also uses Melanges for many colors replacing the resource-intensive natural dyeing process, thus reducing water and electricity usage.
The brand uses sustainable 100% recycled plastics for packaging, and with a zero plastic waste policy, it promotes reusing the packaging too.
“With Gloot, we have infused technology into innerwear and casual wear, which results in ultimate comfort for men. Be it with the fit advisor tool, the anti-stain, anti-odor T-shirts, shorts, and joggers, or even the SAC technology which prevents riding up of underwear, Gloot is an intelligent tech creation that will solve all the concerns consumers have with underwear. Overall, we are proud to present a premium brand where comfort and technology come together, confirming that men can make a seamless transition from home to work to the gym,” said Preeti Gupta, Chief Business Officer of Nykaa Fashion.
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