Every year, firms across all industries launch advertising campaigns to commemorate Valentine’s Day, the festival of love.
They have touched on numerous issues, such as the importance of small things, love, positivity, and other aspects significant to the major celebration, in order to develop deeper contact with the audience.
Nykaa Fashion, an e-commerce company, has launched a new campaign called #YourStyleOfLove. In a commercial film, the multi-brand e-commerce platform offers the sweetest message for you. It revisits the traditional conventions of a ‘valentine,’ opening our minds and hearts to the simple truth that love does not have to be found; in fact, we celebrate numerous types of love every day.
The burden of having a valentine has created unrealistic expectations, but what we often fail to recognize is that there is no one-size-fits-all approach to love; it is unique to each individual, as it should be.
The film #YourStyleOfLove vividly depicts how, contrary to common thought, love can be found every day in the most mundane places.
Whether it’s a warm hug from a new friend or the innocence and mischief between old ones, a parent’s comfort and support or the excitement of discovering something new, a late date night with your best friend, or discovering a soulmate in yourself, LOVE is everywhere if you’re observant enough to notice it.
Each scene in the film depicts many types of ordinary love in a beautiful, visual celebration of this feeling in its purest form, while also incorporating how Nykaa Fashion brings a touch of beauty to the mundane.
It’s time to value the special links and connections we establish with exceptional people in our life on a daily basis. Isn’t that the point of Valentine’s Day? #YourStyleOfLove with Nykaa Fashion.
Brands are ensuring that they target all types of consumers by telling them that love can be found anywhere, whether it is your love for travel or your friends.
Campaigns, hacks, and to-do lists abound on social media about how individuals may make their loved ones feel special.
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