Nyumi, which is an innovative wellness, direct to consumer startup, conceptualized by entrepreneur Ananya Kejriwal Agarwal enters the fast-growing Nutraceutical space by launching critical products specifically formulated for the urban Indian woman.
Nyumi is the first company to address a major issue of nutrient deficiencies in Indian women through products that blend Western ingredients and Indian herbs in the form of vegan, gluten and allergen-free gummies. The first product lineup targets the most common women-centric issues such as immunity, skin, hair, sleep and urinary tract wellness.
With the second wave of the COVID-19 pandemic coming in by surprise, issues of everyday immunity, wellness and nutrition have become big concerns thereby driving rapid growth for the nutraceuticals industry, further aided by the boom in E-commerce with wellness being one of the fastest-growing categories.
Nyumi has taken up the responsibility of revitalizing daily nutrition supplements for women. Their team of German pharmacists and Indian nutritionists researched diets as well as deficiencies common to women in India and procured ingredients from all over the world formulating products to ensure maximum efficiency and bioavailability.
Every single product is a scientifically tested mix of the best of Indian and Western ingredients, where every content is procured with utmost care. All the ingredients are researched, and a lot of ingredients are patented extracts. These new products mark just the beginning of the incredible mission of the brand to eradicate some of the significant health issues that affect women even more in the post-pandemic world.
Founder & CEO of Nyumi, Ananya Kejriwal Agarwal said that nutrition should never be a compromise and that is one of the major reasons why Nyumi was created. She stated that they have invested a lot in research and development on all of their products to ensure utmost effectiveness and bio-availability while creating delicious flavours. She added that all of their ingredients are tested not only for their nutritional benefits but also for the quality of the source, clinical data and compatibility with other ingredients. Our gummies mix time-tested Indian herbs such as Haldi, Amla and Tulsi with Western nutrients like biotin and hyaluronic acid.
Every gummy is manufactured using state-of-the-art German methods and expert ideas, without any artificial colour or flavours. Their aim is to help women build a balance between urban lifestyle and self-care with an offering that is simple to understand and add into their hectic lives as a habit of choice which will be in line with the ideas of the company itself. The products are now available through Amazon.in, Nykaa and Nyumi.com
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