Oberoi Mall’s International Women’s Day campaign ‘A huge success’

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2012

Honoring this year’s topic for International Women’s Day 2022 #BreakTheBias, Oberoi Mall prepared a week-lengthy occasion and on-floor sports galore with interesting gives to have fun and pamper the girl’s customers. The occasion obtained an amazing reaction from the mall visitors.

A forestall vacation spot for Fun, Food, Fashion, and Films, Oberoi Mall is certainly considered one among Mumbai’s retail malls. Featuring around 117+ stores, Oberoi Mall is a famous and exceptionally cherished mall withinside the suburbs of Mumbai. Oberoi Mall got here into operation in 2008 and has since then occupied a massive function withinside the minds of clients and retailers.

Especially for International Women’s Day I.e., on eighth March, Oberoi mall partnered with manufacturers like Envi, Entice, Poetry through Love & Cheesecake, Sephora, and Goregaon Social to create a bespoke program of activities for memorable and fun-stuffed nighttime for pick women and their woman friends.

Oberoi Mall pampered those women by supplying numerous offerings like unfastened parking, hair styling, glamorous make-up, lip-smacking snacks, and celebrated the day through cake cutting. Additionally, on eighth March Oberoi Mall gave all of the girl consumers 2% cashback as Club UNO praise factors (Oberoi Mall’s rewards program) on no minimal purchasing invoice amount.

The praise factors earned are redeemable in opposition to present vouchers of diverse manufacturer’s gifts at Oberoi Mall. Against the backdrop of the #BreakTheBias topic and as a part of the week-lengthy birthday party that commenced from fifth to thirteenth March 2022, the Oberoi mall had curated a unique arcade sport to sell the message of social acceptability for girls in society.

The sport covered a show of a customized virtual display screen in which contributors can specific their help in opposition to biased behavior in the direction of girls withinside the society through cutting the biased phrases scrolling down from the display screen such as ‘Gender-stereotyping’, ‘Societal mindsets’ etc. The girl’s customers searching for Rs. 2,000/- or greater at Oberoi Mall additionally were given a hazard to play this interesting sport and received confident present vouchers.

Aligned with the International Women’s Day 2022 topic, the mall had additionally created a photo-sales space area with a particularly designed chair searching like a throne to revel in an experience of satisfaction approximately being a female and unfold the message that ‘In each female, there may be a Queen.’

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