During the challenging time of the pandemic, OkCredit,’ Digital India ka Digital Bahi Khata’, released their ‘TaiyaarHainHum’ anthem dedicated to local Indian businesses. TaiyaarHainHum is also an attempt to strongly help Vocal for Local by demonstrating to local entrepreneurs that their real partner is OkCredit;’ Apke Business ka Saccha Saathi’.
Throughout this tough situation, the campaign shows gratitude and respect to the small entrepreneurs for their selfless help extended to deliver necessities to the customer’s doorstep while life is almost at a halt throughout India. The continuous service by these real heroes around the nation has held many citizens safe within their homes.
In addition to TaiyaarHainHum, OkCredit is expanding its Delhi Capitals collaboration to support all of the team’s Dream11 IPL players that play to uplift the mood by giving cricket back to fans over India. The intention is to keep the energy of players and sports enthusiasts high and contribute to the enthusiasm and celebration of the another-of-a-kind Indian festival, IPL.
Commenting on the release of the campaign Harsh Pokharna, OkCredit’s co-founder & CEO, said, “TaiyaarHainHum, our anthem, is a dedication to saluting the unbeatable spirit of smaller firms that have been critical in these tough times.” I would like to highly encourage the Indian people to come forward as well as support their local entrepreneurs and encourage Vocal for Local.
The anthem was officially released on 19th September 2020 through the OkCredit’s YouTube Channel and various online platforms. The campaign generated by Ant Theory Pvt. Ltd, Jackson Garg directs the anthem and Gold Boy composes and sings it. The anthem is written by Navi Kamboz and Sandeep Jain and the voiceover is written by Annu Kapoor.
OkCredit is continuously focusing on its vision to encourage small businesses by empowering them to go digital, expand their business, and adapt to the changing environment which would be further enhanced with this initiatives and help to create a Digital India.
OkCredit – ‘ Digital India ka Digital Bahi Khata, ‘PSI PHI Global Solutions Private Limited’s first released service, makes the book-keeping role easier, digitized and safe for smaller firms. With a purpose to serve small businesses grow with simple software items, and digitally empowered them, OkCredit was introduced & founded in 2017 by 3 IIT Kanpur Alumni, Harsh Pokharna, Gaurav Kumar and Aditya Prasad.
