What impact could Ola’s EV knocks have on the brand and the two-wheeler EV segment?
- Many disaffected consumers of Ola Electric took to social networking website.
In recent times to complain about the organization EVs defect in different ways.
In one instance, the bike voluntary caught fire; in other cases, the bike’s gears and braking functions glitch causing injuries to the riders.
Ola published measure data about the incident showing that the accident turn out because of high speed and not because the scooter glitch. Singh sent a notice to Ola to take down the measure data profess breach of privacy. Now, Ola Electric is asking Singh to eliminate all anti posts against the scooter from his social media account.
This isn’t the only matter that Ola Electric has overlook. The begin of the bike was much expect and obstruct.
Strength isn’t the only field in which Ola utilize. Ola also has its play in food delivery (with Ola Food), grocery delivery (with Ola Dash), insurance, hourly car rentals, outstation car bookings, and Ola’s wallet – Ola money.
This raises the question – how do the misfortune in the EV sector affect the brand? What about the insight of the electric vehicle segment in India?
We spoke to experts to find out.
Avik Chattopadhyay, founder, Expereal, a brand consultancy firm
Ola Electric is the lead ship Ola brand right now and carries the overload of the other Ola brands on its shoulders. The impact may not be very grave as long as the businesses are not match up or interdependent. However, a negative influence is sure to happen.
Overall, electric bike brands have taken a successful hit. And Ola is not the only one infectious fire across the country. Each of these brands are facing the heat…literally. The buyer will surely wait and watch a lot more before he/she is sure of the safety aspect of the electric bike.
The OLA electric scooter will also include a glowing TFT display and dual LED projector headlights. The superior quality electric scooter market in the nation is likely to heat up in the coming days as Simple spark prepares to debut its electric scooter, which will have an amazing 240 km range.
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