Siddharth Agrawal has been named the new Country Head of Marketing at OLX Autos. As OLX Autos enters the next phase of expansion in India’s rapidly increasing pre-owned automotive business, Siddharth will head the company’s marketing initiatives. Siddharth will report to Amit Kumar, the company’s CEO, at OLX Autos.
He is an NMIMS alumnus with a diverse background in marketing, sales, and operations in several leadership roles in the FMCG and mobility sectors, with companies such as Unilever and OLA.
Siddharth was previously a Senior Director at OLA, where he was in charge of the company’s First-Mile Last-Mile categories (OLA Autos and OLA Bikes). He led OLA’s worldwide category development activities and was important in the successful launch and scale-up of the Ola Autos and Bike categories in India.
Prior to joining Ola, he spent over a decade with Hindustan Unilever Ltd, where he held several sales and marketing positions. He was in charge of marketing for the Pureit water purifiers’ introduction in India, as well as their global growth into Southeast Asia and Africa. He was an integral part of the Pureit ‘Rs 1 crore safety challenge’ campaign, which was founded on the observation that customers believe all purifiers are the same.
“Having spent more than two decades in various leadership roles across industries from India to South-East Asia and Africa, I have witnessed how marketing initiatives are critical in building new categories and developing a differentiated brand identity to unlock growth,” Siddharth Agrawal said upon joining OLX Autos. I’m looking forward to embarking on this journey with an enthusiastic team who will help OLX Autos achieve its strategic goals.”
“More Indian consumers are moving their preferences to pre-owned vehicles, and the trend has escalated over the last few years, especially in the wake of the epidemic,” Amit Kumar, CEO, OLX Autos India, said in welcoming Siddharth. An ever-changing and competitive market presents us with new chances to communicate our brand promise in a new light, in line with shifting customer preferences.
“Siddharth’s significant experience in the auto sector expanding businesses across varied portfolios is extremely valuable to us.” I’d like to welcome Siddharth to our leadership team and wish him luck at OLX,” Kumar said.
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