During the current week’s CMO Slambook, Brand Equity talked to Mr. Sunny Kataria, Head of Commercial Verticals, OLX India. Kataria shares the customer trends and changes that the worldwide commercial center organization has followed in the most recent while, views on marketing in the post-Covid world, and confusions about the utilization of new advanced technologies.
Our key publicizing categories are vehicles, cell phones and consumer durables have seen extraordinary force over the most recent couple of months. We saw a flood across these classifications drove via auto. We additionally observed an expansion in two wheeler brands utilizing the stage to reach out their prospects.
On this platform, the interest for used cars was 25% higher than pre-Covid levels while there was a 82% plus growth in demand for used cell phones. Our goods classification likewise observed a solid bounce back, as demand and supply have gone up by an average of 68% and 25%, respectively, as compared to pre-Covid levels.
We saw an incredible interest for cars, IT products and consumer durables. For the auto class, we launched product advancements including a solid reliable variety of cars, inspected vehicles, new automotive alliances and another new interface across OLX’s online presence (web and application). The new contributions have started to turn out across India.
We analyzed how the outside components influence client experience on our foundation and expected to make the journey as seamless as possible. The OLX Autos store offered mainstream consumer a choice of selling their vehicle from the comfort of their home by means of free home inspection and more.
The celebration season beginning Dussehra has seen a flood in brands promoting, capitalizing on the positive assessment. The momentum is proceeding with brands being bullish about what’s to come in with coming time.
The pandemic has had big affect on me personally and professionally both like every other person. I accepted this as an open door to give my team more control and found that they can deal with their own timetables quite well. On a personal note, I have understood the idea of ‘less is more’ presently like never before. Additionally, time went through with family during lockdown caused me to acknowledge what we have all been missing this. I have additionally figured out how to pay attention health and wellness more.
