Mumbai, 17th December: 2023 is off to an exciting start for OMD, the best-performing global media agency – part of the Omnicom Media Group, as the agency retains its position as the Agency on Record for global skincare giant – NIVEA, in India.
While globally OMD holds a strong partnership with the parent company Beiersdorf, closer home, the India market underwent a recent media review. OMD India has been managing the NIVEA India account for nearly the past 9 years and retained the business after a multi-agency pitch. The agency will continue to handle the integrated media duties for the skincare conglomerate, serviced from its Mumbai office.
With a history of over 110 years in the making, NIVEA is an innovator in the modern skincare domain. Today it is trusted, loved and relied upon by millions of people the world over. Closer home, NIVEA India, an iconic brand with a strong and long-standing legacy in the country has witnessed generations of Indian consumers place faith in its range of innovative products. Aspiring to be Emerging India’s Most Loved & Trusted Skincare Brand, it strongly reflects the global corporate purpose of ‘care beyond skin‘, brought to life through its vast range of body care products, including the more recent ‘Naturally Good’ range – which true to its name, is great for the skin and the planet.
The OMD promise of Better Decisions, Faster was brought to life via Omni for Beiersdorf to manoeuvre the complex ecosystem of media, creativity, and technology with a single focus to deliver on business outcomes. Omni is Omnicom Group’s people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas.
Decoding today’s complex consumer journey and delivering a future-proof precision marketing model, all delivered by a highly passionate team was key to the win.
Anisha Iyer, CEO of OMD India, was thrilled at winning the media review. “OMD has been producing great results over the last 8.5 years that have helped Nivea grow. Our dedicated efforts towards the talent transformation agenda have reenergized the relationship with Beiersdorf, which makes us immensely proud. We look forward to building further on the strong foundations of our relationship and helping the business scale to new heights in India with the Omni product suite and data-led expertise”, she said.
Neil George, Managing Director of NIVEA India, said, “With today’s rapidly evolving consumer journeys and shifting sentiments driving the intersection of creativity, media, data and innovation – it is vital for us to resume our journey with a partner who understands our growth ambitions and supports the length and breadth of our goals. OMD’s capability of driving strategic conversations upstream, refreshed team of media mavens and best-in-class data-led thinking and tools, aligned with what our need of the hour is. We’re pleased to be continuing this journey with them and look forward to seeing their data-driven expertise at play as we work to achieve sustainable growth over the coming years.”
Recognized as India’s No. 1 Trusted Brand 2022 in the skincare category in the prestigious TRA Brand Trust Report 2022, NIVEA India is building on the decades of emotional connect that consumers have with the brand. By accelerating forth with omnichannel strategies and an engaging marketing game plan that seamlessly integrates the brand into the lives of new-age consumers like Millennials and GenZ – it is ambitiously fostering deeper connections with people across all ages and different care requirements; brought about by culture, gender and age.
