Omnicom Media Group Indonesia has declared its association with Affle’s MediaSmart platform. Through this partnership, Omnicom Media Group wants to bring its unique programmatic and connected TV advertising offering to its customers in Indonesia.
Omnicom may be a leading media network, the group itself helps businesses thrive today and within the future. The company contains 21000 employees globally. It also includes the full service media networks OMD global and PHD network, leading global data, and others.
Omnicom contains five major agency networks that oversee 1000+ agencies as parent companies.
Affle is a global technology company with a proprietary intelligence platform that engages consumers through Mobile Advertising. The company aims to enhance the returns on marketing investment through contextual mobile ads and by reducing digital ad fraud. This platform can be used both online and offline for measurable mobile advertising.
Recently it’s also partnered with Media brands, the worldwide media, and also the data arm of the intern public in Indonesia. Now, Omnicom Media has announced its partnership with Affle MediaSmart.
Enable OMG to supply media smart’s programmatic and CTV advertising solutions by its Household Sync technology to its top advertisers.
For over past years, in Indonesia the consumption of CTV has been increasing. And in pandemics, further consumption behavior has been accelerated. In Indonesia 7 out of 10 consumers, Indonesia has CTV access.
The digital consumption of video has been increasing rapidly so, the programmatic method is preferred for the brands to reach the audiences. MediaSmart has made CTV ads more effective by offering the strengths and by engaging storytelling together with targeting and interacting with programmatic advertising.
In Southeast Asia, there is a dominating market where Indonesian consumers are becoming increasingly open to not only streaming online content, also with ads and based on their interests. Partnership with MediaSmart to bring into the market cutting-edge programmatic and CTV technology.
Brand marketers are also looking for new and effective ways to reach consumers based on their preferences evolve and through programmatic advertising which is very engaging and impactful. The rapid growth of programmatic and CTV advertising in Indonesia with its demographic consumption of video content and streaming services.
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