New Delhi, 22 August 2023 –ON PURPOSE, India’s leading creative communications consultancy focused on social change announces its recent appointment by Elsevier, the global leader in information and analytics, as their agency on record in managing the company’s strategic communications objectives following a rigorous multi-agency pitch process.
With this win, ON PURPOSE has been tasked with supporting Elsevier in its strategic outreach in India to help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. As an industry leader in academic publishing and research solutions, Elsevier has been a trusted partner in India for nearly three decades, fostering scientific and healthcare excellence in the nation.
Over the last several years, Elsevier’s reputation as a leader in scientific information and clinical analytics continues to strengthen in India, which has emerged as a strategic and key market for the company. ON PURPOSE will support the team with strategic outreach in its efforts to support India’s transition to a sustainable innovation-led economy and an inclusive society, facilitate the development of a robust, self-sustaining Indian science and healthcare community and connecting them to global communities, and co-create solutions with Indian research and healthcare communities to improve scientific and clinical outcomes.
Regarding the partnership, Shivani Sharma, Chief Operating Officer at ON PURPOSE, said, “It’s a privilege to partner with an organisation working to advance healthcare, open science and improve performance for the benefit of humanity. Through our work, we’ve realised how communications can, and must, play a bigger role in bridging societal inequality. Working with Elsevier takes us closer to achieving our mission to use communications for social change.”
“We are excited to be collaborating with ON PURPOSE to help grow Elsevier’s brand awareness and reputation in India amongst the research and health communities as well as policy makers. The team has collectively demonstrated a strategic understanding of our business and operating environment, and we look forward to co-creating effective communications approaches to achieve our communications objectives in India,.”, said Jason Chan, Communications Director, Asia Pacifc, Elsevier.
