Sonata, Titan Company Limited’s largest-selling watch brand, has announced the launch of the Sonata CSK 2020 range, the second edition of its Chennai Super Kings partnership. In its latest digital campaign, ‘Once a Fan, Always a Fan’, Sonata honors the tradition of sportsmanship and the true fans of CSK. The multi-film campaign shows the real fans of CSK who, regardless of when the IPL is occurring, or whether the IPL is happening, support and show their love for the team during the year.
With the IPL being held in the UAE, this year, most of the Chennai Super Kings fans who display their enthusiasm at the stadium and local gatherings every year will be limited to their homes. This multi-film initiative aims to engage the spirits of CSK fans and raise them. On the other hand, with their affordable price range, the products are a perfect accessory for stadium fashion as well as a fantastic companion for watching audiences from home.
The three digital films released on the social media handles of Sonata in two languages, Tamil and English, show how fans are happy to indulge in the IPL Fever and show some # Yellove with the CSK collection of Sonata.
When wearing their Sonata X CSK collection watch, we see the film characters busy with their everyday activities. They see their respective watches while doing their work, unknowingly falling into their fan moment as CSK team players and enacting some famous and historic cricket moments. They immediately cut into reality and Super reads- Once you are a fan, you are always a fan. Show some # Yellove with the CSK Sonata series.
“Vishnu Srivastav, Regional Creative Head, Advertising and Digital from DDB Mudra Group says,” There are IPL campaigns, and then there are CSK campaigns. We also wanted to develop our connection on the special relationship of fans with their team that CSK. We tried to communicate with their souls, with great passion and geographic context, much like the CSK series of Sonata watches.
Subish Sudhakaran, Marketing Head Sonata, Titan Company Limited, said, their collaboration with CSK has seen significant momentum among the fan base around the country last year. For several reasons, this season is unique for CSK fans-from the volatility of the IPL to viewing the matches at home amid the pandemic. As a company, Sonata wants to be a part of this adventure with all the fans and revels in the game, the players, and the excitement of this campaign.
