ONDC, NCCF and Shiprocket Join Forces to support "Sarkar se Rasoi Tak" Initiative

In a significant move to streamline access to essential household commodities, the Open Network for Digital Commerce (ONDC), the National Cooperative Consumers’ Federation of India (NCCF), and Shiprocket have joined forces to support the government’s “Sarkar se Rasoi Tak” initiative. This collaboration aims to deliver key staples such as Aata, Dal and Chaawal directly to consumers’ homes via the ONDC network, ensuring affordability and convenience.

Through this initiative, residents of the Delhi NCR region (Gurgaon and Faridabad) will be able to order Bharat brand rice (Bharat Chawal), wheat flour (Bharat Atta), and lentils (Bharat Daal) online with the guarantee of government-approved prices. Orders are shipped within 24 hours and free of delivery charges.

Consumers can place orders for these products through ONDC-supported buyer applications such as Paytm, Magicpin, Mystore, and Pincode, ensuring an efficient and hassle-free shopping experience. This initiative not only promises to make essential staples readily available but also supports local sourcing, reflecting India’s commitment to agricultural heritage, self-reliance, and sustainability.

Additionally, Shiprocket aims to enhance the seller experience on the ONDC Network by offering streamlined onboarding and comprehensive post-support services. This will further enable sellers to broaden their customer base.

T Koshy, Managing Director and CEO at ONDC, stated, “The ‘Sarkar se Rasoi Tak’ initiative epitomizes the transformative power of digital commerce in democratizing access to essential goods. ONDC is proud to participate in this collaborative effort to promote inclusivity and empower consumers across India. By leveraging the ONDC Network, we are enabling consumers to connect directly with local cooperatives and experience the richness of Bharat’s agricultural heritage.”

Anice Joseph Chandra, Managing Director at NCCF, added “We are delighted to partner with the ONDC Network on this forward-thinking initiative, which aligns with NCCF’s mission to deliver quality essentials at affordable prices. Leveraging the ONDC Network’s wide reach and advanced technology, we’re set to redefine access to essential commodities.”

Speaking about the initiative, Saahil Goel, CEO & Co-Founder of Shiprocket said, “ As an eCommerce enablement platform we align with the innovative e-Governance initiative – “Sarkar se Rasoi Tak” whereby, by working together with ONDC and NCCF, we aim to bridge the gap between consumers and locally sourced products. While this initiative is currently running in the Delhi-NCR region, we plan to expand it to other cities of the country via multiple collaborations. Aligning with the Government’s mission Shiprocket continues to support local small-scale merchants, we’ve observed the immense potential of Indian MSMEs. Thus, at the heart of Shiprocket, lies a fervent dedication to empower #Vocalforlocal.