ITC Engage goes beyond the binary
Launches its first ever gender-free fragrance, One Soul
New Delhi, January 10, 2023: ITC Engage, one of India’s leading fragrance brands, strengthens its premium portfolio by introducing its first gender free fragrance – One Soul. With the launch of this one-of-a kind, gender-free fragrance, the brand aims to transcend gender boundaries to celebrate inclusive grooming.
Inspired by the blue skies and open spaces, One Soul matches the free soul sensibilities of individuals and has notes that have both masculine and feminine elements. Its radically fresh composition of sparkling citrus & crisp aromatic spicy notes blended with smooth amber & woods, is an expression of the non-binary, gender fluid environment.
Engage further augments its original premium Eau de Parfum fragrance range with the addition of four new fragrances. The new range is designed to suit occasions with distinct scents for Day and Night wear. It offers bright and energizing day fragrances and romantic night fragrances which are a perfect blend of light scents with woody, vanilla, and rose notes for a fresh and long-lasting fragrance appeal. One Soul is a distinctive part of this new Engage Eau De Parfum range.
Commenting on the launch, Mr. Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Since its inception, ITC Engage has continuously pushed boundaries to redefine the fragrance and grooming category. This new range of Engage Eau de Parfum introduces nuances in grooming with specially designed fragrances for occasion-based wear for day and night. With One Soul, ITC
Engage takes a step forward to make grooming more inclusive and transcends traditional gender norms to introduce its first gender free fragrance. With the launch of this range, it is our endeavour to bring fragrances of international quality and standards to consumers at Indian prices.”
With the new EDP launch, Engage perfumes have set the benchmark for fragrance creation in India. Crafting safe on skin, IFRA compliant fragrances with superior quality and better retentivity, Engage ensures that consumers enjoy the art of perfumery with confidence and style.
The new Engage Eau de Parfum range including One Soul is available on Amazon, Nykaa, ITC E-store, Flipkart, Purplle and leading offline stores at an MRP of INR 599/- for 100ml.
